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Audi Quattro concept production hopes still alive, could be more radical

Remember the gestation period of the Lexus LFA, the one that, in automotive time, took so long that its origins could have been carbon dated? We feel like it's deja vu all over again, as Yogi Berra would have said, this time featuring the Audi Quattro and Audi Sport Quattro. It was 2010 when our cameras first glimpsed the Audi Quattro Concept (pictured right) at the Paris Motor Show, and we tasted its turbocharged 2.5-liter, five-cylinder powerplant not long after. Last year we met the hybrid, 700-horsepower Audi Sport Quattro concept at the Frankfurt Motor Show, but we got no closer to finding out if there'd ever be a version we could buy. A report in Autocar keeps the flame of hope burning, quoting Audi design chief Marc Lichte at the LA Auto Show saying, "We are working on Quattro, it is still alive." Lichte went on to say, however, that the next imagining is "more extreme" than those we've seen, and, "There will be surprises." Those words alone are a surprise. The last we heard about the Quattro revival was Audi boss Ulrich Hackenberg saying he wanted a more accessible homage to the original, and we don't know how "more extreme" jives with that. Seeing that Audi is serious about the idea, at least, we shouldn't have to wait long to find out. Just don't get your hopes up about its affordability yet.

Audi testing all-new, third-gen TT prototype

It's no big surprise that Audi is working on a new TT. It's been rumored for a while now, and the current model has been on the market since 2006, making it seven years old. But after seeing only some test mules wearing the existing model's sheetmetal, this is the first glimpse we've gotten at what Audi has in store for it's third-gen TT.
Not that we can see all that much with all the camouflage, mind you, but that's still more than we've seen until now. Spied on public roads being benchmarked against the Mercedes-Benz SLK and BMW Z4, the upcoming new TT is still unmistakably a TT, but looks poised to adopt more contemporary styling in keeping with Audi's latest design language, including a larger grille aperture and more squared-off headlights.
The whole thing looks a bit more like a mini-R8, which would make sense if Audi has called off plans for an R4 sports car to slot into the lineup as well. Last we heard, the new TT would arrive late in 2014, when you can bet we'll read all about slightly more powerful but significantly more frugal engines and a raft of new technologies.

Audi to spend $17 billion to fight BMW

It's no secret that VW Group, parent company to not only Volkswagen but also Audi, Bugatti, Bentley, Lamborghini, Porsche and Ducati brands sold in the US, is determined to become the world's largest automaker. Even more impressive is that VW is prepared to spend billions to make it happen.
With that comes word that VW Group will be spending $17 billion on its Audi brand over the next three years to push itself above rival BMW. The money will be invested in both vehicle development (including lightweight auto design and alternative powertrains) and facilities (including expansion in Hungary, China and new operations in Mexico). The luxury brand is focused on global manufacturing infrastructure.
Already Europe's best-selling luxury brand, Audi's objective is to overtake BMW by the end of the decade by selling more than two million cars per year (BMW is shooting for 1.54 million sales in 2013). If those objectives are met, VW Group should be on track to be the industry's volume leader by 2018.