Audi A3 S-line 2012 2.0t 41065 Miles Salvage Title on 2040-cars

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Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

Audi RS5 test drive ends with potential buyer stealing car

Two men are wanted in the Houston area tonight after they stole an Audi RS5 from a local dealership. The brazen theft happened in the middle of the business day, when a salesperson stepped away after letting one of the men take the car for a test drive, while the other sat in the (getaway) car. He then swiped the keys and his license before running out to the lot and taking off in the 450-horsepower coupe.
The men drove to the dealership in an plate-less, white Range Rover Sport, and fed the salesperson a fake phone number - it ironically led to a collections firm - along with what is probably a fake name and a fake background, although the dealership does have both men on video. The dealer, Audi West Houston, is offering a $5,000 reward for any information that leads to the Audi and the crooks that stole it. Scroll down for the full news report from Houston's CBS-affiliate KHOU 11.

Audi moving ahead with Q1 crossover

Audi crossovers have been getting smaller with each passing year. What started with the Q7 has since downsized to the Q5, then to the Q3, and now reports coming in from Germany reaffirm speculation that Ingolstadt is preparing to go one more size down with a Q1.
The new pint-sized premium crossover would likely share the platform that underpins the Volkswagen Polo and Audi's own A1. Although the architecture has already been modified to accommodate all-wheel drive, Autobild suggests that the Q1 would be a front-drive-only affair, which might limit its appeal somewhat, but then most buyers probably wouldn't opt for all-wheel drive anyway.