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Audi SQ5 TDI Plus packs more potent punch

While the SQ5 that Audi offers in North America packs a supercharged 3.0-liter V6 burning gasoline, the version it sells back home is fueled by diesel. And now, with the Frankfurt Motor Show fast approaching, Ingolstadt is rolling out an even more potent version. The new Audi SQ5 TDI Plus upgrades on the existing version with 27 more horsepower and nearly 37 pound-feet more torque. The six-cylinder twin-turbo diesel engine now cranks out 340 hp and a mountainous 516 lb-ft. That's over a hundred torques more than even the V10 Plus version of the new R8. Burning that midnight oil will rocket the SQ5 TDI Plus to 62 from a standstill in 5.1 seconds and on to an electronically limited top speed of 155 miles per hour. All the while it will return the equivalent of 35.6 miles per gallon of diesel fuel. Compared to the gasoline version offered Stateside, the TDI Plus now produces nearly as much power but way more torque. Performance figures are now nearly identical, but the TDI Plus uses less of the (typically) cheaper fuel. The upgraded package also includes 21-inch five-spoke alloys, additional gloss black accents, restyling tailpipes, and revised interior trim. The launch of the SQ5 TDI Plus follows that of the S8 Plus performance sedan, which our sources tell us is likely – but as yet unconfirmed – to be offered in the United States. <p>Your browser does not support iframes.</p> Even more power and top-of-the-line equipment: The Audi SQ5 TDI plus with 250 kW (340 hp) - The SQ5 TDI plus will launch on the German market in October 2015 - 700 Nm of torque; from 0 to 100 km/h in 5.1 seconds - On request, exclusive equipment package from quattro GmbH Audi is further expanding its range of S models. In October, the new SQ5 TDI plus* will arrive at German dealerships with more power and driving pleasure and even more extensive equipment – with 250 kW (340 hp), sport differential and 21-inch wheels. Even in its basic version, the successful Audi SQ5 TDI* comes as an SUV with the performance of a sports car. The plus version has an even higher power output. The biturbo V6 TDI produces 250 kW (340 hp) from its three liters of displacement by way of increased injection pressure. This results in 20 kW/27 hp more power compared to the SQ5 TDI. Its peak torque is increased by 50 (36.9 lb-ft) to 700 Nm (516.3 lb-ft).

Audi releases quartet of A3 commercials, likely headed for Super Bowl

With the announcement from Audi that it's new A3 would be the star of this year's Super Bowl advertising efforts still relatively fresh, it comes as a bit of a shock that what may be game-bound ads for the new small car are already starting to show up.
A3forums found four ads for the new A3, all of which are currently unlisted on YouTube, that play on the idea of young drivers saving themselves for the right luxury car. The spots are amusing, although we'll admit that we've seen better from Audi. Each spot plays like a clip from a documentary, with owners of cars from BMW, Mercedes-Benz and Lexus talking about their regrets when it came to buying a luxury car, rather than waiting for the A3.
We've got all four videos below, so take a look now, as we're betting they'll be pulled before too long.

Audi A3 supplies tight, model stealing Honda, Toyota sales

It appears that there was a pent up demand for compact, front-wheel drive German luxury sedans that no one really knew about. Not only has the Mercedes CLA-Class been a success in the US with its Hungarian factory running three shifts to keep up, but the Audi A3 Sedan is doing quite well, too, after just three full months on the market.
Audi of America recently announced that the compact sedan shifted 2,452 vehicles in June and 7,735 units of the A3 since the beginning of the year. Not only are they selling; it's the people buying them that's important. According to Audi USA spokesperson John Schilling speaking to Autoblog, "A little over 25 percent of A3 buyers in April were 30 years or under." That's compared to about 18 percent for the A4, he said. Company executives also recently told Edmunds that many of those new customers are brand conquests turning in Honda or Toyota models. We gently mocked Audi when it held A3 Sedan launch parties aimed at hipsters that served craft beer and played indie music, but the marketing worked, apparently.
That said, if you're in the market for an A3, you might have not be able to get one immediately. According to Edmunds, some customers are on a waiting list for the compact luxury sedan. Although, Schilling said that's because Audi is still stocking dealers. "It's a little leaner than other models, but that's mainly because it's new and still ramping up," he said.