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Audi Prologue concept drives itself to CES with updated powertrain

What's the point in crafting a one-off concept car if it only gets to stand in the spotlight at one show? That's what automakers have been asking themselves recently, and the answer has, generally speaking, been to repaint their show cars, give them a bit of new tech and put them back on center stage. And the latest to do so is Audi, which has given its Prologue concept a new lease on life. The Prologue was originally unveiled at the Los Angeles Auto Show less than two months ago, showing the way forward for the future of Audi design, in an elegant coupe form that looked ready to take on the Mercedes S-Class Coupe. We even got a chance to drive it around the streets of LA, and when we did, we marveled at the concept's advanced infotainment system that caters a range of personal preferences according to who's on board. "It's easy to see how this could even reach for chauffeured, or autonomously driven vehicles" in the future, we said at the time. And it turns out Audi was on the same page. At CES this year, Audi has brought back the Prologue concept, given it a darker coat of grey paint, a grey-tone interior (instead of the previous shades of brown and tan), a fresh set of wheels and equipped it with the autonomous tech the German automaker has been at the forefront of developing. Though other automakers have been fitting their self-driving prototypes with all-electric powertrains, Audi kept the 4.0-liter twin-turbo V8 in place – but fitted it with a hybrid assist to drive output up from an already prodigious 605 horsepower and 516 pound-feet of torque to an even more impressive 677 hp and 701 lb-ft, dropping the 0-62 time down to 3.5 seconds. Now that's the kind of "piloted driving" tech (as Audi calls it) that we can get behind.

Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.

Audi TT Offroad concept packs 408 hybrid horsepower, yet returns 123 mpg

Audi took the wraps of its TT Offroad Concept at the Beijing Motor Show, after teasing us with sketches earlier this month. "The Audi TT offroad concept provides a glimpse of how we might imagine a new model in the future TT family," says Prof. Dr. Ulrich Hackenberg, Member of the Board of Management for Technical Development. "It combines the sporty genes of the TT with the strengths of a compact Audi SUV."
The latest in Audi's eTron show cars reminds us an awful lot of the the Audi Allroad Shooting Brake concept that debuted a few months ago at the Detroit Auto Show. In addition to very similar physical appearances, the two share the same plug-in hybrid propulsion systems (the "plug-in" part is a bit misleading, as the concept simply needs to be parked over an inductive pad to take advantage of Audi Wireless Charging technology).
Proving that hybrid power never has to be a compromise, the TT Offroad Concept packs a 292 horsepower turbocharged 2.0-liter four-cylinder under the hood. The combustion engine is assisted by two electric motors (rated at 40 kW at the front and 85 kW at the rear) to provide a total system output of 408 horsepower and nearly 480 pound-feet of torque. With all-wheel drive, the concept hits 60 mph in 5.2 seconds and tops out at 155 mph - while returning a provisional fuel efficiency of 123 miles per gallon equivalent.