2006 Audi A3 Base Hatchback 4-door 2.0l on 2040-cars

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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Audi TT Sportback Concept rounds out an icon

That German automakers seem singularly fixated on filling any white space between their models isn't new - the last decade-plus has seen their showrooms overflowing with niche models, some of which seemingly occupy sub-genres of sub-genres. To our eyes, there's often diminishing aesthetic and utilitarian returns to go along with the heightened price tags that accompany these models, but we're beginning to think Audi is tackling its personal diversity initiative best. Unlike the often heavy-handed designs from rivals (we're looking at you, BMW), Ingolstadt seems to be doing doing a more graceful job of carving out models between models. The latest proof of this is the TT Sportback Concept, just unveiled here at the Paris Motor Show.
After showing off its Allroad Shooting Brake Concept in Detroit and, more recently, in the Offroad Concept in Beijing amidst rumors of the TT sports car platform expanding into an entire family, we're not surprised to see this more utilitarian five-door hatchback showcar here in France. This, despite the fact that Audi already counts similarly proportioned A5 Sportback and A7 Sportback models in its lineup.
Of the TT line extension concepts, this Sportback certainly looks the most production ready, with a bare minimum of showcar tinsel masking realistic proportions and detailing. We think it's quite handsome from stem to stern, even if it's a bit familiar looking. The design incorporates Audi's trademark big-grille look with the TT's prominent arched roofline and heavily radiused fenders, along with a rear lighting graphic that subtly echoes the A3. Despite its leggy looks, the TT Sportback Concept is surprisingly compact, spanning less than a foot longer overall than the production 2016 TT despite its 4.7-inch longer wheelbase and extra set of doors. Those sleek looks come at least partially as the result of an overall height that sits 1.2 inches lower than the TT coupe.

2018 Kia Stinger vs. other luxury hatchbacks compared by the numbers

Ten years ago, if you had told us that one of the many new luxury segments to develop would be sedan-style hatchbacks, we'd have said you'd lost your mind. And yet, here we are today with not one, but four cars competing in just such a niche upscale segment: The Kia Stinger, Buick Regal Sportback, BMW 3 Series Gran Turismo and Audi A5. That's just in one size and price bracket. Two of the manufacturers listed here make larger versions of each luxury hatchback. We aren't entirely sure how it happened, but we're not going to complain, because we love the idea of a car with almost no compromise: luxury features, sporty performance, and plenty of practicality. Try Autoblog' s Car Finder to search for your next new vehicle. One of the reasons we're taking a look at these cars right now is that Kia has recently released pricing for its entry in the segment, the Stinger and Stinger GT. Buick wasn't far behind with the Regal Sportback and Regal GS, nor was Audi with the A5 and S5. So it seemed like an appropriate moment to look at the numbers and see which come out ahead or behind, with victors in each category highlighted with bold and underlined text. What we found when comparing these cars' statistics is that each one has a clear area of expertise. For performance, it's hard to beat the four-cylinder Kia Stinger and the V6 Stinger GT. The four-banger has the most horsepower of the four cars, and is just behind on torque. The V6 has the most power and torque among the six-cylinder versions. The Stingers are also the second lightest of the group when equipped with rear-wheel drive, though they fall to third with all-wheel drive. Space is a split between the Buick Regals and BMW 3 Series Gran Turismos. The Buicks have the most cargo space with the rear seats up or folded by a significant margin. The BMW on the other hand generally offers more space for passengers. It's up to you what's most important. Compare these and other potential new vehicle purchases using our tool. When it comes to cost, nothing can beat the four-cylinder Regal's base price of under $26,000. But if a V6 is what you're after, the Stinger GT is the cheapest. Neither matches the Audi A5 and S5 for fuel economy, though. Both Audis have the highest numbers for city, highway, and combined EPA estimates. Related Video: