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Next-gen Audi A7 design to be 'radical'

The Prologue concept has our attention. In fact, it has everyone's attention. It is the preview for the coming A7, and Autocar summarized Audi design chief Marc Lichte's concerning the new A7 as, "A more radical design is promised for the next-generation." In fact, the next A7 is said to become "the most radical" of three coming designs inspired by the Prologue, the others being the new A6 and A8. Autocar also said Lichte made it clear that there would be "much greater visual differentiation between the trio and other future Audis." Yet, for at least four years Audi has been talking about a design overhaul to fight back charges that its cars look too similar. In 2011 there was a "design initiative" dubbed AQR to make sure that "the design details will be different" between its hatchbacks, Quattro offerings and R Sports cars, and make proportion changes to its sedans. That didn't really move the needle. In 2013, then-design boss Wolfgang Egger hailed the end of "scalable design," a prime culprit for the 'same sausage, different lengths' accusations. We're not sure the needle moved much then, either. And this year came news of a new "Quattro-centric" design language that would stress horizontals, perhaps the new Q7 it's first serious proponent, a crossover that we'll have to see before we can judge. Although we've heard the bells ringing about fresh design at Audi for years, we hope they mean it with products that come after the Prologue; it is a fabulous place to start. Featured Gallery Audi A7 Sportback facelift View 13 Photos News Source: Autocar Design/Style Audi Sedan marc lichte

Audi starts production of new TT in Hungary

Audi sure made waves when it rolled out the original TT in the late 1990s, putting fashion forward with a stylish coupe that neatly summed up the design direction the company was headed in. But that was a decade and a half ago, and the TT has moved on considerably since then.
The German automaker has since revealed its third-generation TT, replacing the original twice over with ever-more performance-focused but no less stylish successors along the way. But it wasn't until last week that the first new MkIII TT rolled off the assembly line.
That took place, of course, in Gyor at Audi Hungaria Motor Kft. It's the same assembly plant that handles the company's A3 sedan and cabrio, with the facility also handling final assembly of the TT ever since the factory opened in 1997 and the model began rolling off the line in '98. Last November, the plant in Hungary built its 500,000th TT, and now officials are ushering in the era of the new model.

Next-gen Audi A5 shows its heavily camouflaged face

The new Audi A4 is set to launch at the Frankfurt Motor Show in September, so it shouldn't come as too big of a surprise that an updated A5 is on the way, as well. Our spies just caught the coupe testing for the first time while wearing heavy camouflage from nose to tail. Despite the concealment, some details are possible to make out, especially when comparing the two-door design to the previously spied A4. Audi is further differentiating the designs, and the A5's front end is significantly changed based on these photos. The headlights appear larger and more acutely angled than the narrower units on the sedan. Also, the lower bumper gets square intakes at each corner and the shape creates an additional opening in the center for the coupe. In profile, it's easy to notice the quicker sloping roof and smaller side windows. Only the rear end of the two models seem to share many significant cues. The new A5 reportedly rides on the same MLB Evo platform as the upcoming A4 to shed around 200 pounds. The two models might not launch at the same time, though, and the coupe could join the lineup somewhat later. S5 and RS5 variants are expected to join the range further down the line, too.