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Weekly Recap: Aston Martin to add another sports car, new Lagonda sedan, EVs

Aston Martin will revamp and expand its lineup as part of a five-year plan laid out by the company's new executives. If it succeeds, the strategy will position Aston for growth as an independent automaker with a more stable future in its second century. Aston will replace all of the cars in its current lineup and add a fourth sports car to its stable. It currently has three: the DB9, Vanquish and Vantage. The unnamed sports car will be joined by a production version of the DBX concept – an all-wheel-drive electric car that treads near crossover territory – that was revealed at the Geneva Motor Show. Aston's electric strategy also includes a potential electric-powered Rapide. Eventually, Aston plans to build a new four-door Lagonda. Though Aston will diversify its portfolio and the range could expand to seven vehicles, it will limit production to around 7,000 units annually, said Aston Martin marketing and communications director Simon Sproule, who described the company's strategy in an interview with Autoblog. CEO Andy Palmer, who joined Aston last year from Infiniti, has also spoken recently about remaking the company for the future. EVs are a major part of Aston's future, Sproule stressed, because they allow the automaker to "balance" its portfolio. Aston is studying the feasibility of an electric Rapide and is working with an undisclosed engineering firm. It's likely to use a plug-in setup and would cost $200,000 to $250,000 or more. It could use either a rear-wheel or all-wheel-drive configuration. View 14 Photos "It's a study, but we're serious about it," Sproule said. He added for emphasis: "If not this, there will be an electric Aston Martin in the future." Aston has taken note of what Tesla has done with the brisk-driving Model S and decided that's the dynamic it wants for some of its own cars. Even though EVs don't emit the same sonorous note as a V12 – they're better than the alternative, Sproule said. "The sound of silence is much more preferable than the sound of a four-cylinder whining away under the hood of an Aston Martin," he said. Speaking of V12s, they're not going away. Aston will continue to make its own V12 engine, but will source its V8 from Mercedes-AMG (whose parent, Daimler, owns a small stake in Aston). While the V12 is sure to please the faithful, Aston admits EVs and the crossover-like DBX will rankle many. Sproule argues those are the moves that will keep Aston relevant.

Kahn Vengeance has Aston Martin's blessing [UPDATE]

Last week we brought you the first renderings of a coachbuilt Aston Martin DB9 called the Vengeance that's being developed by Kahn Design. The emergence of the project raised a valid question: if Aston Martin quashed a similar venture by Henrik Fisker, wouldn't the Kahn Vengeance suffer a similar fate? Not according to Kahn. In a statement released to the press, company spokesman Mo Bhana said that "unlike the David Brown Speedback GT and recent Fisker Thunderbolt that ended in a lawsuit, there are no copyright issues with the Vengeance since Aston Martin has confirmed they have entered into a supply deal with us." The incidents Bhana refers to are over two coachbuilder projects that have come up recently and which have drawn the ire of Gaydon. The first is the Speedback GT developed by David Brown Automotive and assembled by a British coachbuilder called Envisage. The latter company also supplies parts and tooling to Aston Martin, which sued Envisage over concerns that its designs were being misappropriated. Given the resemblance of the Speedback to certain classic Astons, and the use of the name David Brown (which happens to be shared by the Speedback's patron and a key figure from Aston's history), reports began circulating that Aston was suing Envisage over the Speedback project, however David Brown Automotive refuted the allegations. The second was Project Thunderbolt, a rebodied Vanquish designed by Henrik Fisker – the same Danish designer who penned the DB9 and V8 Vantage while serving as Aston's design director before striking out on his own. Despite the former association, Aston objected to Fisker's project, launched a lawsuit against him and only agreed to drop it after Fisker agreed not to produce the Thunderbolt. Given Aston's track record, fearing that it would go down the same path would seem reasonable, but Kahn apparently doesn't expect any such difficulties with its supplier. And the company does, after all, also have a history of collaborating with coachbuilders - most notably Zagato. We've reached out to Aston Martin itself for confirmation and will update you as soon as we hear back. In the meantime, you can ponder the second set of renderings released and which we've included above.

Electric Aston Martin Rapide could be on the way

Aston Martin is looking into building an electric version of the Rapide to launch in the next two or three years. Andy Palmer, the company's new chief executive, said so to the Wall Street Journal at the New York Auto Show this week. A spokesman confirmed the plans to Autoblog. The project would bring in an as-yet undisclosed partner that could come from Silicon Valley, and while we don't know at this point just which company that would be, Palmer said it's not Tesla. Having formerly held senior positions at the Renault Nissan Alliance, Palmer has a wealth of experience with EVs that he brings with him to the British automaker that was recently infused with cash. This wouldn't be the first time that Aston would be experimenting with the prospect of electric propulsion. It showcased the DBX electric crossover coupe concept at the Geneva Motor Show, and even fielded a hybrid hydrogen-powered version of the Rapide in a 24-hour endurance race at the Nurburgring a couple of years ago. The Rapide is Aston's four-door model, based closely on the DB9. It was launched in 2010 after a concept version from 2006. After initially being produced under contract by Magna Steyr in Austria, Aston moved assembly back home in 2012. A revised Rapide S ensued the following year, upping output from its 6.0-liter V12 engine from 470 horsepower to 550 and swapping the six-speed automatic for an eight-speed. According to the WSJ, Palmer also confirmed a new crossover and large luxury sedan in the pipeline, the latter to compete with Rolls-Royce and both of which we expect will wear the Lagonda badge revived by the new Taraf launched in Dubai.