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What we'd buy in 1985 (if extremely rich and nutty): the Aston Martin Lagonda

The Barn Miami, a Florida specialty dealer in unique and exotic cars, has just listed this 9,000-mile, two-owner, 1985 Aston Martin Lagonda. Priced at $75,000, it seemingly represents not only a bargain (original list price was $150,000, or around $360,000 in today’s money) but an investment opportunity, and a chance to own one of the most iconic and controversial designs in all of automotive history. When the Lagonda was launched in 1976, the storied British marque had fallen on hard times. Sales figures, build quality and employee morale were at a nadir, and the brand needed a big new idea. Aston turned to in-house designer William Towns, who had taken the brand out of the debonair, if increasingly anachronistic, DB2/4/5/6 styling paradigm with his creasy DBS of 1969. Towns delivered an outrageous wedge of ultra-luxury sedan, with a miniscule rectangular grille, a plank-like prow, steeply angled pillars, and a truncated trunk. A 280-horsepower quad-cam, quad-carb 5.3-liter V8 put power to the rear wheels via a Chrysler three-speed automatic transmission, yielding single digit fuel economy. And the lunacy continued on the inside, with one of the industryÂ’s first digital dashboards, the first application of touch-sensitive controls, and an odd sunroof above the rear passenger compartment. “I think this was the way of the company getting itself back on track with a completely new and revolutionary model,” says Paul Spires, the director of Aston Martin Works, the brandÂ’s in-house heritage and restoration shop, housed at the factory in Newport-Pagnell where the Lagonda was originally built. “In the second half of the 1970s, Rolls-Royce was enjoying success with its Silver Shadow and Bentley models, but there were very few other true high luxury sedans to choose from, and there was definitely a demand for something different and modern.” Different and modern, indeed. The Lagonda was at the hemorrhaging edge of the eraÂ’s electronic capabilities, featuring systems that are still getting the bugs worked out of them 40 years later. “When we look at many modern cars with touchscreen technology, you can perhaps see where the far-sighted and ambitions designers and engineers who created this car were looking,” says Spires.

'Q by Aston Martin' bringing unique creations to Monterey

Want an Aston Martin unlike any other on the road? You'll need to look to Q, and no, we're not talking about the inimitable Desmond Llewelyn. No, we're referring to Aston's in-house customization shop, a one-stop destination that can set your Vantage or Vanquish even further apart from every other vehicle on the road. Aston Martin is bringing four new Q-customized cars to next week's festivities in scenic Monterey, CA, covering the gamut of the brand's portfolio. At the lead is the Aston Martin flagship, the hardtop Vanquish. Finished in an eye-catching – and decidedly un-Aston-like – Abor Orange, the Vanquish boasts unique carbon fiber work, with a twill that's twice the size of your average CF. Inside, a new print has been emblazoned on the Obsidian Black leather, which Aston says is styled after the helix of a carbon molecule. For those who want to stand out and experience the wind in their hair, Q is also bringing out a pair of Aston Martin's Volante variants. The Vanquish Volante wears Frosted Silver paint, 10-spoke alloys and a Chestnut Tan interior. The DB9 Volante, meanwhile, sports perhaps the oddest style of this quartet, with Ashen Blonde exterior paint and, um, a pink interior. It's actually called Blush Pearl, and it's complemented by Piano Ice Mocha on the center stack. Finally, Q has turned its eye on the V12 Vantage S, decking it out in amethyst paint with a Monterey Pearl grille. The cabin sports the same Obsidian Black leather found on the Q-fettled Vanquish, but rather than the helix design, the Vantage S sports bold, Vivid Purple leather accents. The contrasting bits include the seat stripe, headliner, portions of the steering wheel finish and glove box liners. Take a look both up top and below for galleries of all four customized Astons, and then scroll down for the full press release from Aston Martin.

Aston Martin to cut up to 500 jobs to reduce costs

LONDON — British luxury carmaker Aston Martin plans to shed up to 500 jobs as it seeks to bring its cost base into line with reduced sports car production levels, it said on Thursday. The job cuts come just days after Aston Martin's second-largest investor reduced its stake in the company, and a week after it confirmed that Tobias Moers, CEO of Mercedes-AMG, would become chief executive on August 1, replacing Andy Palmer. The 107-year old firm said the job losses reflected lower than originally planned production volumes and improved productivity across the business. An employee and trade union consultation process will be launched in the coming days. Aston Martin, famed for being fictional secret agent James Bond's car of choice, has seen its share price plummet since floating in October 2018. Last month it posted a deep first-quarter loss after sales dropped by almost a third due to the impact of the novel coronavirus outbreak. "The measures announced today will right-size the organizational structure and bring the cost base into line with reduced sports car production levels, consistent with restoring profitability," it said. It said its first sports utility vehicle (SUV), the DBX, which is key to boost volumes and appeal to new buyers including more women, remains on track for deliveries in the summer and has a strong order book. Aston Martin is also reducing costs and removing non-critical expenditure in other areas, including contractor numbers, site footprint, marketing and travel. It said the restructuring is expected to deliver total annual savings of about 38 million pounds ($47.6 million). Restructuring costs are expected to be about 12 million pounds. Shares in Aston Martin, down 78% over the last year, closed Wednesday at 68.9 pence, valuing the business at 1.05 billion pounds.