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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

F1 redemption beckons for Vettel after miserable end at Ferrari

PARIS — Sebastian Vettel is feeling optimistic about his new Formula One career with Aston Martin after turning the page on a miserable last season with Ferrari. Things went from bad to awful for the four-time F1 champion in 2020. He had just one podium finish and ended 10 of 17 races outside the top 10 last season amid a tense atmosphere worsened by the fact Ferrari did not offer him a new contract. “The whole year was a challenge. IÂ’m obviously not happy with how last year went in terms of performance, in terms of my performance," he said. “There are things that didnÂ’t go well and things I would have liked to go differently. ItÂ’s not a secret that at stages I wasnÂ’t at my happiest." Last year was a huge fall from grace for Vettel, whose confidence was already shaken after he lost the 2017 and 2018 titles to Mercedes driver Lewis Hamilton, despite leading both championships at the halfway stage. A driver who still shares the F1 record with Michael Schumacher for most wins in a season — 13 with Red Bull in 2013 — and has 53 wins among his 121 podiums found himself outclassed by his junior teammate Charles Leclerc in 2019 and 2020. When Leclerc was given a lucrative new contract through 2024 — and Vettel wasn't even offered one —it became clear who was considered number one in the team. The frown lines grew deeper on Vettel's face as he finished the last three races of 2020 in 13th, 12th and 14th. “It hadnÂ’t been to my standards. IÂ’ve never really cared what people think or say, or write," Vettel said. “ThatÂ’s why itÂ’s important IÂ’m at peace with myself. (I have) very, very high expectations of myself.” He even considered retiring but a move to Aston Martin has rekindled the 33-year-old German driver's enthusiasm. “IÂ’m not too old, there are older drivers returning to the grid," he said, referring to 39-year-old Fernando Alonso. “I donÂ’t think itÂ’s an age thing, I think itÂ’s more a question of (whether) you have the team and the car around you.” The Aston Martin team runs on Mercedes engines and is owned by Canadian billionaire Lawrence Stroll, whose son Lance Stroll is the team's other driver. The plan is to make Aston Martin a title contender within three to five years. Vettel suggested the atmosphere at Aston Martin is less stuffy than it was at powerhouse Ferrari. The Italian manufacturer with its bright red car remains the most iconic name in F1 history.

Aston Martin DBX SUV officially enters production

On one hand, now is the perfect time for Aston Martin's very first production SUV to roll off the assembly line. Because there's nothing like an expensive luxury sport utility vehicle to rake in some cash when the going gets tough, as has been the case for the premium British automaker since it launched its stock IPO in 2018. On the other hand, even a flashy utility vehicle faces major headwinds in these difficult times as the coronavirus pandemic continues to dominate headlines. In any case, the Aston Martin DBX has officially entered production at the automaker's facility at St Athan in Wales. The first model was painted in a lovely hue that the automaker calls Stirling Green and that otherwise adorns Aston Martin's racing vehicles. The company says it has received more than 2,000 orders for the DBX so far, and the first deliveries will begin later this month. A milestone moment. Just over four years since we announced our investment in a brand new manufacturing facility at St Athan in Wales, the first Aston Martin to be “Hand Made in Wales” – DBX - has been driven off the production line.#AstonMartin #DBX #BeautifulIsRelentless pic.twitter.com/nI5V7BaZWr — Aston Martin (@astonmartin) July 9, 2020 Marek Reichman, executive vice president and chief creative officer, said from the launch, “We are incredibly proud of our first SUV, which is as much of an Aston Martin as any one of our sports cars. From my design team to the engineers, the vehicle dynamics team and all the experts who hand-craft this beautiful car, here at St Athan, the DBX has become the car that will drive Aston Martin into a bold new era.” Here's hoping Reichman is right and that Aston Martin can turn its fading fortunes around. Related Video: