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Aston Martin to race with solar power

Aston Martin may be more about luxury GTs than performance-obsessed supercars, but when it comes to racing, it's no holds barred. Aston Martin Racing has developed competition-spec versions of the Vantage and DB9, and even done a few LMP1 prototypes. But while some have been powered by V8s and others by V12s, the one underlying commonality is that they have all – in contrast with championship-winning diesel and hybrid prototypes – been powered exclusively by internal-combustion engines burning gasoline. That's what makes this announcement noteworthy. At Le Mans last weekend, the factory team announced a partnership with the Hanergy Global Solar Power & Applications Group that will see solar panels installed on the roof of the Vantage GTE it fields in the World Endurance Championship. Only the thin panels won't be powering the wheels, boosting the engine somehow or powering the batteries for a hybrid assist. They'll be used to power the air conditioning system. Which may seem inconsequential, but when you consider that the AC typically saps power from the engine – and it can sap quite a lot on a hot race day – that could amount to a serious performance advantage while keeping the drivers comfortable. While the system wasn't ready to use at Le Mans last weekend, temperatures at the French track don't get too high, so the air-con wouldn't likely be a big factor. The team (operated on Aston's behalf by Prodrive) does expect, however, to have the system up and running in time for next round at the Circuit of the Americas in Austin, Texas, where it can get insufferably hot. Aston and Hanergy also hope to install the system on the V12 Vantage GT3 and V8 Vantage GT4 it supplies to customer teams, and install solar panels on the roof of the new facility Prodrive is building in Banbury, UK. Aston Martin Racing Joins Hanergy in Solar-Powered Project Le Mans, 13 June 2014 - Banbury, 13 June 2014 - Aston Martin Racing has signed a partnership agreement with solar technologies experts Hanergy Global Solar Power & Applications Group, in a project exploring how the sun's energy can be used to improve race car performance at the pinnacle of sportscar racing, the FIA World Endurance Championship (WEC), starting with the 24 Hours of Le Mans this weekend (14-15 June).

Aston launches certification program for historic cars

After 102 years in business, Aston Martin has an in-house program to provide factory certification to the products it has made for more than a century. The Aston Martin Assured Provenance program is a way for owners to have their classic cars examined by the gents at Aston Martin Works at Newport Pagnell, and then - if successful - be assessed one of four levels of certification. Owners pay a fee to have their car looked over by in-house experts who perform a digital scan and then examine all of the car's visuals and mechanics. Those records are then given to the Sanctioning Committee, another group of experts that decides which level, from Platinum to Bronze, should be awarded to the vehicle. The owner pays another fee if the car get certified, after which said owner gets a photo book of the car, the certificate in a presentation case, two sets of plaques for the instrument panel and door sills, and a USB with the digital record of the car. The program is open to original vehicles and those reworked by Aston Martin. The press release below has more. Related Video: ASTON MARTIN LAUNCHES ASSURED PROVENANCE RATING FOR CLASSIC CARS 11 September 2015, Gaydon - Aston Martin is today unveiling an authoritative new Assured Provenance certification programme which, for the first time in the brand's 102-year history, comprehensively assesses the background of its heritage sports cars. Created to offer a true blue riband service to heritage car owners and collectors, and drawing on the unrivalled knowledge of a committee of authoritative Aston Martin experts, the pioneering Assured Provenance certification programme is administered and run by the brand's world-renowned in-house heritage car facility – Aston Martin Works. The first official authentication programme to be provided in-house by Aston Martin, the new scheme offers four levels of verification to take into account not simply all-original examples, but also sports cars that have been modified by Aston Martin itself over the years. As part of the painstaking procedure of examination and authentication, all cars submitted to the process will undergo a digital scan which will be verified and held in a secure archive for future reference. Every car will be assessed at Aston Martin's internationally renowned heritage restoration, service and repair facility – Aston Martin Works at Newport Pagnell, Buckinghamshire – where they will undergo a thorough visual and mechanical investigation.

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule