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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Aston Martin reveals Vanquish Zagato Speedster, confirms Shooting Brake

Today is a big day for fans of Zagato-bodied Aston Martins. The company has revealed the production version of the Vanquish Zagato Volante (the gray car above), a soft-top version of the beautiful Vanquish Zagato Coupe. It has the same 580-horsepower V12 as every Vanquish Zagato has, as well as a customized interior covered in so many "Z"s you'd think it was actually an Aston Martin Zoro. It's in production now, but every example has already sold out. It isn't the only open air Zagato to be shown today, though. Aston announced it is expanding its line of limited production Vanquish Zagatos with a Speedster and an upcoming Shooting Brake. View 7 Photos The Speedster (the red car shown here) makes its full debut this week, and unsurprisingly it looks both gorgeous and very similar to the Zagato coupe, and especially the Zagato Volante convertible. The key difference is that this open-top Zagato has dual cowls finished in exposed carbon fiber that flow back from the seats. Zagato says these are reminiscent of the "double-bubble" roof the company is known for, but seeing as this is also a traditional speedster cue, it seems more like marketing serendipity. That doesn't make it less beautiful, of course. It's also the rarest example of the Vanquish Zagato, as only 28 examples will be built, while the Coupe, Volante, and Shooting Brake will each be made in batches of 99. Like the Volante, all Speedsters have been sold. There's yet one more Aston Martin Vanquish Zagato that hasn't entered production, and presumably hasn't sold out yet: the Shooting Brake. As one would expect from a car with the Shooting Brake moniker, it will be a sporty wagon. It will still be a two-seater, which means it should have an impressive amount of cargo space. That storage can be accessed via a powered hatch, and it can be filled with custom made luggage from Aston Martin. The long swooping roof also features the double-bubble design, and consists of plenty of glass to let in light. Though the car hasn't had a real-life reveal yet, Aston Martin has provided a rendering shown above to illustrate what it will look like. We're rather smitten with the look. We also expect to see the production car revealed next year when production begins. Related Video: Featured Gallery Aston Martin Vanquish Zagato Volante View 14 Photos Image Credit: Aston Martin Aston Martin Convertible Hatchback Wagon Luxury Supercars zagato aston martin vanquish aston martin vanquish zagato

What does Aston Martin have planned for the name Aeroblade?

Aston Martin is working on something called Aeroblade, and the company recently filed a trademark application for the name. According to AutoGuide, the paperwork suggests the name could be used for a component, not for a model designation. The word indicates some kind of aerodynamic element, potentially in the form of an adaptive wing like those seen on the McLaren 650S, Bugatti Veyron, and so many Porsches over the years. Deployable spoilers allow a sports car to keep the airflow clean and undisturbed in some conditions and generate extra downforce under others. The use of the Aeroblade name for a component makes more sense than an actual model name. Aston typically starts its nameplates either with the letter V (as in Vanquish or the Vulcan pictured above) or DB (as in the current DB9 or forthcoming DB11). It has been known to make exceptions – like in the case of the Rapide four-door coupe or Cygnet city car – so we could be in for a surprise. The British manufacturer of luxury vehicles is working on a new generation of models to replace its current lineup. That includes a new platform to replace the aging VH architecture and a new engine under development with Mercedes-AMG. It's also working on bringing its first crossover to production, as previewed by the DBX concept at the Geneva Motor Show. Related Video: