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Aston Martin brings ice driving program to America [w/video]

With between four and six hundred horsepower channeled to the rear wheels from a V8 or V12 engine mounted up front, an Aston Martin – any Aston Martin, really – might not seem like the smartest choice for driving on ice and snow. But that can also make it the most fun, and the most enlightening to experience. That's the point behind the Aston Martin On Ice program: allowing customers to drive the latest Gaydon has to offer on slippery, wintery surfaces. But whereas the On Ice program has been established for years in St. Moritz, Switzerland and in the Swedish Lapland, this year it arrived in America for the first time. A series of custom tracks – including a braking/cornering loop, slalom, skid pad and a full circuit – were carved into the snow in Crested Butte, CO, where expert driving instructors taught customers a thing or two about how to handle a powerful twelve-cylinder GT car like a DB9, Vanquish or V12 Vantage. The program has concluded for the season, returning next February, but in the meantime Aston will use the Colorado base camp as the center of its driving experience through the Rockies. Check out the video footage and the details in the press release below. ASTON MARTIN... ON ICE - New US ice driving program launches in Crested Butte, Colorado - Affords customers the opportunity to drive full Aston Martin range in extreme winter conditions - Utilises custom-built Aston Martin facility Irvine, CA, 17 March, 2014 – Aston Martin has launched the company's first ice driving program in North America, hosted at Crested Butte, Colorado providing customers with the ultimate driving experience against a stunning mountainous backdrop. Offering customers the opportunity to experience the full potential of the Aston Martin range and hone their driving skills, the new On Ice program took place in the heart of the Colorado Rocky Mountains in a unique setting, with an ice track custom built for the occasion as illustrated in a new film from the event, released today. Comprising a braking/cornering exercise loop, slalom, skid pad and full circuit, the bespoke Aston Martin track was especially constructed for the occasion over the last four months. Under expert tuition, participants were guided through the facility, embarking upon a series of braking, cornering and handling exercises before putting their skills to the test on a mile-long frozen road course.

Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Aston launches certification program for historic cars

After 102 years in business, Aston Martin has an in-house program to provide factory certification to the products it has made for more than a century. The Aston Martin Assured Provenance program is a way for owners to have their classic cars examined by the gents at Aston Martin Works at Newport Pagnell, and then - if successful - be assessed one of four levels of certification. Owners pay a fee to have their car looked over by in-house experts who perform a digital scan and then examine all of the car's visuals and mechanics. Those records are then given to the Sanctioning Committee, another group of experts that decides which level, from Platinum to Bronze, should be awarded to the vehicle. The owner pays another fee if the car get certified, after which said owner gets a photo book of the car, the certificate in a presentation case, two sets of plaques for the instrument panel and door sills, and a USB with the digital record of the car. The program is open to original vehicles and those reworked by Aston Martin. The press release below has more. Related Video: ASTON MARTIN LAUNCHES ASSURED PROVENANCE RATING FOR CLASSIC CARS 11 September 2015, Gaydon - Aston Martin is today unveiling an authoritative new Assured Provenance certification programme which, for the first time in the brand's 102-year history, comprehensively assesses the background of its heritage sports cars. Created to offer a true blue riband service to heritage car owners and collectors, and drawing on the unrivalled knowledge of a committee of authoritative Aston Martin experts, the pioneering Assured Provenance certification programme is administered and run by the brand's world-renowned in-house heritage car facility – Aston Martin Works. The first official authentication programme to be provided in-house by Aston Martin, the new scheme offers four levels of verification to take into account not simply all-original examples, but also sports cars that have been modified by Aston Martin itself over the years. As part of the painstaking procedure of examination and authentication, all cars submitted to the process will undergo a digital scan which will be verified and held in a secure archive for future reference. Every car will be assessed at Aston Martin's internationally renowned heritage restoration, service and repair facility – Aston Martin Works at Newport Pagnell, Buckinghamshire – where they will undergo a thorough visual and mechanical investigation.