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The mood at this year’s Paris Motor Show: Quiet

The Paris Motor Show, held every other year in the early fall, typically kicks off the annual cavalcade of automotive conclaves, one that traverses the globe between autumn and spring, introducing projective, conceptual and production-ready vehicle models to the international automotive press, automotive aficionados and a public hungry for news of our increasingly futuristic mobility enterprise. But this year, at the press preview days for the show, the grounds of the Porte de Versailles convention center felt a bit more sparsely populated than usual. This was not simply a subjective sensation, or one influenced by the center's atypically dispersed assemblage of seven discrete buildings, which tends to spread out the cars and the crowds. There were not only fewer new vehicles being premiered in Paris this year, there were fewer manufacturers there to display them. Major mainstream European OEM stalwarts such as Alfa Romeo, Fiat, Nissan and Volkswagen chose to sit out Paris this year, as did boutique manufacturers like Bentley, Aston Martin and Lamborghini. This is not simply based in some antipathy on the part of the German, British and Italian manufacturers toward the French market — though for a variety of historical and societal reasons that market may be more dominated by vehicles produced domestically than others. Rather, it is part of a larger trend in the industry. Last year, Mercedes-Benz announced that it would not be participating in the flagship North American International Auto Show in 2019 — and that it might not return. Other brands including Jaguar/Land Rover, Audi, Porsche, Mazda and nearly every exotic carmaker have also departed the Detroit show. Some of these brands will still appear in the city in which the show is taking place, and host an event offsite, to capitalize on the presence of a large number of reporters in attendance. And even brands that do have a presence at the show have shifted their vehicle introductions to the days before the official press opening in an attempt to stand out from the crowd. In many ways, this makes sense. With an expanding number of automakers, with diversification and niche-ification of models and with wholesale shifts that necessitate the introduction of EV or autonomous sub-brands, there is a growing sense that, with everyone shouting at the same time, no one can be heard.

Aston celebrates Spectre with DB9 GT Bond edition

Sorry friends, but as of right now, you can't buy the Aston Martin DB10 that James Bond will be driving in the upcoming film Spectre. That's a bummer, as 007's preferred GT is offering a fresh update on Aston's traditional looks. What you can do, though, is snag the new DB9 GT Bond Edition. According to Aston Martin, this is the most powerful DB9 the company has ever built, with the 6.0-liter V12 pumping out 540 horsepower and 457 pound-feet of torque. Sixty miles per hour arrives in just 4.5 seconds, while the 007 DB9 will run all the way up to 183 mph. Those are some impressive figures – the top speed and torque output mirror the range-topping Vanquish – but you might still be wondering why not choose the king of the Aston range over this, which still gets to 60 mph 0.3 seconds faster, has an extra 25 horsepower at its disposal, and is arguably the better-looking vehicle. Well, the Bond Edition DB9 comes with a number of unique items. Outside, there's a set of handsome, 10-spoke, gloss-black, 20-inch alloys, a carbon-fiber splitter and diffuser, gray brake calipers, and bright finishes on the hood vents, grille, and side gills. If the little bits aren't enough for you, the entire car is finished in 007-spec Spectre Silver paint. Naturally, "007" badges are included. In the cabin, new sill plates and embroidered headrests call out this DB9's inspiration, while an Alcantara-wrapped steering wheel makes the actual act of driving just a bit more pleasant. Sadly, machine guns and ejector seats are not part of the upgrades. Unlike so many special editions, though, there's even more to the Bond Edition DB9 than special trim bits. All 150 DB9s will come with a 21-inch Globe-Trotter wheeled suitcase, while horology geeks will likely gravitate towards the included time piece. Provided by Omega, 007's preferred watchmaker since 1995's Goldeneye, the Seamaster Aqua Terra comes with a unique, Aston Martin-branded strap. The suitcase costs around $2,000 while the watch generally goes for around $3,500 to $4,000. Their inclusion in this limited-edition DB9 might soften the blow of the price, which starts at $237,007. Still, if you're a fan of Britain's most famous secret agent and are in the market for a handsome GT, you could do far worse than this unique Aston Martin. Read on for the official press release.

Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.