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Aston Martin tests new Lagonda super-sedan in Oman

Aston Martin has been on a long road towards reviving the Lagonda name. The last Lagonda – that famously wedgy sedan – ended production in 1990. The name came back on a crossover concept in 2009, but for better or worse, never reached production. Then about a month ago, Aston teased a new super sedan to revive the marque, and shipped it off to Oman for hot weather testing under the baking Arabian sun. And now it's released a full batch of photos giving us our best look at the exclusive new four-door yet. This first verification prototype is taking part in a four-week testing cycle in the Sultanate, running some 500 miles per day with the aim of logging 14,000 test miles in temperatures as high as 120 degree Fahrenheit. The British automaker (known in full as Aston Martin Lagonda Ltd.) purposely chose a black paintjob to further punish its prototype, including an hours-long heat soak test that will bring the surface temperature of the cabin trim up to around 175 degrees. Aston isn't telling us much about the sedan itself, but we figure it's more likely to be powered by the company's ubiquitous 6.0-liter V12 engine and based on the aging VH architecture, though for all we know at this point, it could packing the upcoming AMG-sourced turbo eight and new platform. What we can see is that the styling is a radical departure from the design language to which Aston adhered rather rigidly over the past couple of decades, potentially previewing a new styling direction for the British marque. Unfortunately you shouldn't expect to see one in your neighborhood, because production will be strictly limited and exclusive to the Middle East.

Aston Martin shows its other half with new Lagonda Taraf sedan

It's been a long time since we've seen a new Lagonda, but here it is: the Taraf. Introduced a few months ago in Dubai, the new Aston Martin Lagonda Taraf has since been confirmed for wider availability outside of the Middle East – including Europe, though sadly not North America – and is making its major show debut here in Geneva. The Lagonda Taraf is based on familiar technology – built on Aston Martin's familiar VH platform and powered by the company's ubiquitous 6.0-liter V12 engine – but stretches longer than the more compact Rapide and with completely different styling than we've grown accustomed to seeing on modern Astons. Only 200 examples will be made, priced at what is sure to be a substantial premium befitting its scarcity and the revival of a long-dormant nameplate. All of which means that this represents a rare opportunity to see the new Lagonda up close... at least until Aston cooks up the next model to wear the badge. Related Video:

2015 Aston Martin V12 Vantage S by Q not for the faint of heart or thin of wallet

In 2012 at the Geneva Motor Show, Aston Martin brought along a Virage Volante that had been fully decked-out by its then-new Q extravagant customization team. Q, in addition to offering a limitless world of options to dandy car-shoppers, seemed then to tacitly offer a slightly stronger connection with everyone's favorite super-spy, James Bond. Remember when just driving an Aston was cool enough? Apparently, cool or no, the base version of the already sumptuous Aston Martin V12 Vantage S simply won't slake the thirst for opulence that some buyers suffer maddeningly from. Here then, the 2015 V12 Vantage S by Q, a car described by the manufacturer as being "a unique and ultimately luxurious Vanquish for the most demanding, and discerning, of customers." "Picky" might be another way to say it... We kid. In all honestly, the latest Q car is hard to find fault with, no matter how foppish we might believe its eventual owners to be. The triple-tone colorway of Orange, Stratus While and a Jet Black roof is certain to grab attention, while the interior fitted in True Teal and Californian Poppy leather is almost guaranteed to please even the most rabid Miami Dolphins fan. The dream of the Q service doesn't stop with custom colors and expensive trims, we must add. Aston reminds us in the press release below that the dream-makers were also responsible for the creation of the fabulous CC100 Speedster Concept. If your motive longings have even a hint of Britishness to them – or if you just want to feel a bit more like 007 – you now know whom to call. Q BY ASTON MARTIN: MAKING THE IMPOSSIBLE, POSSIBLE - Service offers the ultimate in bespoke commissions and personalization - The tailored approach to luxury car making from Aston Martin - Made-to-measure service that promises a unique sports car Aston Martin arrives at the 84th Geneva International Motor Show with its most compelling bespoke sports car creations to date, courtesy of its increasingly popular tailor-made personalisation service: Q by Aston Martin. The great British sports car brand is showcasing the capabilities of its bespoke service in Switzerland, as more and more of its customers around the world are turning to the facility to make their Aston Martin a truly unique creation.