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Aston Martin to cut 15 percent of workforce

Aston Martin has announced it will slash nearly 300 jobs, or about 15 percent of its total workforce, as part of a cost-cutting bid. The changes aren't going to come on the factory floor, though. Instead, according to the Unite trade union, the majority of firings will involve white collar employees – administrators, managers, and the like – at the company's headquarters in Gaydon, England, Bloomberg reports. In an emailed statement to the business outlet, Aston Martin said eligible employees will be offered early retirement options. While Aston said there'd only be 295 employees released, Unite put the number at no more than 314. "Collective consultation with employee representatives, including Unite, has begun and the company is working with them to minimize the risk of compulsory redundancies," the union told Bloomberg. Aston Martin added that this move will have no impact on the company's production figures, although it's unclear what it could mean for future vehicles, like the production DBX and upcoming DB11. Related Video:

Aston Martin shows its other half with new Lagonda Taraf sedan

It's been a long time since we've seen a new Lagonda, but here it is: the Taraf. Introduced a few months ago in Dubai, the new Aston Martin Lagonda Taraf has since been confirmed for wider availability outside of the Middle East – including Europe, though sadly not North America – and is making its major show debut here in Geneva. The Lagonda Taraf is based on familiar technology – built on Aston Martin's familiar VH platform and powered by the company's ubiquitous 6.0-liter V12 engine – but stretches longer than the more compact Rapide and with completely different styling than we've grown accustomed to seeing on modern Astons. Only 200 examples will be made, priced at what is sure to be a substantial premium befitting its scarcity and the revival of a long-dormant nameplate. All of which means that this represents a rare opportunity to see the new Lagonda up close... at least until Aston cooks up the next model to wear the badge. Related Video:

Aston Martin shows what it does best with V8 Vantage GT, DB9 Carbon Edition

Aston Martin shocked us when it announced at the 2014 New York Auto Show that 2015 V8 Vantage GT (pictured above) was priced at $99,900. While hardly inexpensive, a sub-$100k Aston seemed like a bargain. It was joined by the unveiling of the DB9 Carbon Edition that mixed sport and luxury in the brand's traditional style. The Vantage GT is available as a coupe, or for a little bit more money, as a convertible. Regardless of body, buyers get a 4.7-liter V8 with 430 horsepower and 361 pound-feet of torque, and that power is routed through a seven-speed automated manual with magnesium paddle shifters or a traditional six-speed manual. Even for a 'cheap' Aston, the GT still offers luxury features like Alcantara trim, carbon fiber doorsill plates and seats from the V12 Vantage S. The one on display in New York wears one of the optional motorsports-inspired graphics packs that add contrasting paint around the grille, mirror caps, rear diffuser blade and roof pillar. The $199,995 DB9 Carbon Edition packs a 6.0-liter V12 rated at 510 hp and 457 lb-ft and a six-speed automatic transmission. Available as Carbon Black or Carbon White, the package adds carbon fiber side strakes and taillight trim. Buyers who want even more can add a carbon fiber front splitter, rear diffuser and mirror caps. Black leather covers the interior, and the shade of the contrasting stitching comes from that of the brake calipers. Deliveries for both models start in the third quarter. Scroll down to get the full scoop on them. Aston Martin Launches Two New Special Editions at New York ? New motorsport-honed $99,900 Vantage GT brings Aston Martin brand closer than ever before; offering 430bhp and a top speed of 190mph ? DB9 Carbon Edition offers eye-catching looks and classic understated elegance ? Both cars will make international debuts at 2014 NYIAS Irvine, CA, 15 April 2014 - Aston Martin is unveiling two exclusive new special editions for North American markets at the 84th New York International Auto Show this week. The great British sports car marque, now in its 101st year, is debuting a bold addition to its iconic V8 Vantage range as well as dramatic new special edition variants of the timeless DB9, underlining the company's ability to create cars that sit apart from the mainstream.