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Electric Aston Martin Rapide could be on the way

Aston Martin is looking into building an electric version of the Rapide to launch in the next two or three years. Andy Palmer, the company's new chief executive, said so to the Wall Street Journal at the New York Auto Show this week. A spokesman confirmed the plans to Autoblog. The project would bring in an as-yet undisclosed partner that could come from Silicon Valley, and while we don't know at this point just which company that would be, Palmer said it's not Tesla. Having formerly held senior positions at the Renault Nissan Alliance, Palmer has a wealth of experience with EVs that he brings with him to the British automaker that was recently infused with cash. This wouldn't be the first time that Aston would be experimenting with the prospect of electric propulsion. It showcased the DBX electric crossover coupe concept at the Geneva Motor Show, and even fielded a hybrid hydrogen-powered version of the Rapide in a 24-hour endurance race at the Nurburgring a couple of years ago. The Rapide is Aston's four-door model, based closely on the DB9. It was launched in 2010 after a concept version from 2006. After initially being produced under contract by Magna Steyr in Austria, Aston moved assembly back home in 2012. A revised Rapide S ensued the following year, upping output from its 6.0-liter V12 engine from 470 horsepower to 550 and swapping the six-speed automatic for an eight-speed. According to the WSJ, Palmer also confirmed a new crossover and large luxury sedan in the pipeline, the latter to compete with Rolls-Royce and both of which we expect will wear the Lagonda badge revived by the new Taraf launched in Dubai.

Aston Martin rules out going downmarket

When Aston Martin sat alongside Jaguar under the Ford umbrella, the two had to be careful not to step on each other's toes. That kept the top end of Jaguar's sports and GT lineup at bay, and in the years since they parted company, Jaguar has steadily moved up-market with new versions of the XK and now with the new F-Type. But does that mean Aston Martin will in turn start offering cheaper models? "No, not at this stage," Aston's US chief Julian Jenkins told AutoGuide.com. "If there is an opportunity that we can sit comfortably within we will go after it." But for the time being, the V8 Vantage will remain the brand's entry-level model, coming in just under the $100K mark in base Vantage GT trim. Enthusiasts will remember the Cygnet, a version of the Toyota/Scion iQ which Aston reskinned and sold to customers looking for a more compact, economical mode of transportation without skimping on luxury. But that model never made it to North America, and lasted only a few years before being discontinued in 2013. More recently, Aston branched into the four-door market, first with the Rapide and now with the Lagonda Taraf. The Lagonda Taraf is a four-door luxury sedan initially launched in the Persian Gulf, but under consideration for additional markets. The company has been on and off the fence regarding launching a crossover SUV like the Lagonda concept it showcased at the 2009 Geneva auto show to lukewarm reception. If Aston were to proceed with such plans, it would be up against the likes of the upcoming Jaguar F-Pace, Bentley Bentayga and Maserati Levante.

Aston Martin Lagonda super sedan officially teased

Ask anyone who's anyone about Aston Martin and they'll tell you about exclusive and highly desirable two-door luxury GTs – the kind James Bond would drive – but it would be all too easy to forget about the other side of the equation. The company's full name is, after all, Aston Martin Lagonda Ltd., but while the latter name is seldom used, it's about to make a rare comeback. The British automaker has just confirmed "strictly limited series production" of a new Lagonda saloon, previewed by the two teaser images you see here. The super sedan will be built in the same facility that previously produced the One-77 supercar at the Aston Martin factory in Gaydon and will be available in strictly limited quantities by invitation to select customers exclusively in the Middle East. Aston Martin has revealed precious few technical details of the new project, but the design clearly pays tribute to the iconically wedge-shaped 1976 Aston Martin Lagonda sedan designed by William Towns, with elements from the recent Zagato-designed Centennial editions evident as well. It will be based on Aston's ubiquitous VH platform that underpins just about everything it currently makes, and given the proliferation of the company's long-serving 6.0-liter V12 engine, we figure it's safe to say that'll provide the motivation as well, with at least the same 565-horsepower output as the Vanquish and the new V12 Vantage S Roadster, if not more. The announcement, of course, hardly comes as a surprise. Just a few months ago we spotted a disguised prototype for this very vehicle undergoing testing, and Aston has been toying with the idea of a Lagonda revival since the debut of the rather controversial Lagonda crossover concept at the 2009 Geneva Motor Show to mixed reviews. There was since talk of partnering with Mercedes-Benz to revive the Lagonda line along with Maybach, but that ultimately fell through – although the two are still collaborating in other areas, including the provision of a new line of engines and other technologies. Lagonda was originally founded independently in 1906, was acquired by legendary Aston chief David Brown in 1947 and has popped on and off the radar screen ever since. It remains unclear whether the new sedan will revive the Lagonda handle as a nameplate or as a separate brand, but you can delve into the press release below to read what Aston has confirmed thus far.