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Aston Martin CEO plans for seven-vehicle lineup

Aston Martin which has survived for the last hundred or so years with a remarkably tiny vehicle lineup, is now making preparations for its next seven vehicles, according to the company's CEO, Andy Palmer. The CEO elaborated on the company's "Second Century Plan" explaining that it'd feature a three-pillar product road map that is apparently "crystal clear." Pillar one, sports cars, should surprise no one. The three-pronged lineup will continue, with the new DB11 sandwiched between the Vantage and Vanquish replacements. But don't expect more than three Aston sports cars – Palmer shut down the idea of a car below the Vantage. Next, we have "saloons," which means sedans, if you prefer coffee to tea and Hershey's to Cadbury. This is trickier, of course. In April of 2015, we reported that the Rapide sedan would die and that the DBX would be its replacement. But in October, we reported that the Rapide name may live on as an all-electric model. That same April report also claimed we'd see a Lagonda-badged sedan, which now seems like a virtual certainty following the success of the rare Lagonda Taraf. The tea leaves of pillar three – crossovers and "specials" – are the most difficult to read. We know the rakish DBX crossover is coming. But we're wagering that Aston will complement its CUV/SUV lineup with something more traditional that could combat stuff like the Bentley Bentayga. But rather than badging it as an Aston, we think it's more likely this hypothetical vehicle would be badged as a Lagonda. Here's why. The last thing we wrote about a Lagonda SUV came in July 2014, when reports indicated that plans for such a vehicle had been abandoned. But with the explosion in CUVs at virtually every price point, it seems impossible for Aston Martin to ignore the segment. This would give the company a two-pronged approach. We doubt Aston would reestablish the Lagonda brand to just sell a single vehicle. What about the specials, though? That sounds like low volume and high performance to us, which could mean a One-77 successor. Aston has gone on record as saying it'd be open to aerodynamic god Adrian Newey penning a hypercar design. In fact, regarding a Newey-designed Aston, Palmer himself said, "There is rarely smoke without fire." If this were to ever happen, though, we're betting it won't be for some time. The DB11, Vantage/Vanquish replacements, and DBX will be the first new vehicles from the brand, Palmer indicated.

Aston Martin sues Henrik Fisker over Thunderbolt design

Imitation is supposedly the sincerest form of flattery, but Aston Martin isn't blushing after taking a look at the Fisker Thunderbolt. The british luxury brand has filed a lawsuit against the designer for allegedly copying the company's designs without permission in a US District Court in California. Fisker unveiled the Thunderbolt at the at the 2015 Amelia Island Concours d'Elegance as his own take on the Vanquish. The former Aston Martin stylist's changes included reshaping the grille, adding a power dome to the hood and incorporating wraparound rear glass. The version on display was a concept for the design, but the plan was to sell a slightly modified production version through Galpin Aston Martin. This lawsuit puts assembly in doubt. "This lawsuit centres on Henrik Fisker's creation and promotion of automobiles that Aston Martin contends infringes Aston Martin's rights, by an improper and unauthorised attempt to exploit and free-ride off them," said a portion of a prepared statement from the company emailed to Autoblog (embedded in full below). According to Bloomberg, the automaker claims in the suit that portions of the design, including "the famous Aston Martin mark, wings logo, side vent mark, and Vanquish mark" are being coping in Fisker's design. The business also calls the plan to change the design for the production version a "bait-and-switch." Fisker helped to shape the look of the Aston Martin DB9 and V8 Vantage during his time as a designer at the brand. "Today Aston Martin filed a lawsuit in the state of California to protect its valuable trade marks, designs and intellectual property rights. This lawsuit centres on Henrik Fisker's creation and promotion of automobiles that Aston Martin contends infringes Aston Martin's rights, by an improper and unauthorised attempt to exploit and free-ride off them. Aston Martin regards such conduct as wholly unacceptable and reserves all rights available at law to challenge it."

Aston Martin considers building DBX in Macedonia

To build the new DBX crossover, Aston Martin is preparing to expand production outside of its home in Warwickshire. It just hasn't decided where the new plant will be. But while it has narrowed its search to just a few locations, one site that was previously discounted is now reportedly back in the running: Macedonia. The former Yugoslavian republic to the north of Greece has been soliciting car companies for manufacturing projects for years. And though it doesn't currently have any final assembly plants, it does have numerous component suppliers located within its borders. According to Automotive News, the Balkan country boasts relatively low wages and an educated workforce – a hard mix to come by. Perhaps best known as the birthplace of Alexander the Great, Macedonia was initially short-listed among 18 other locations as a potential site for the new Aston plant. The British automaker initially ruled it out as it whittled its list down, but Reuters reports that the country has since come back with a more attractive proposal with greater incentives from the government, putting it back in the running. Other locations under consideration include two locations in the UK, one in the Middle East, and one here in America. The Alabama site would be conveniently located near the plant in Tuscaloosa where Mercedes builds many of its crossovers, which could be a huge advantage – especially if the DBX borrows some of its underpinnings from Daimler. The last Aston Martin built off-site was the Rapide, which was previously manufactured by Magna Steyr in Austria until 2012 when Aston moved production in-house to Gaydon. The Cygnet was also manufactured by Toyota in Japan alongside the Scion iQ on which it was closely based, but the finishing touches were put on by Aston in Gaydon until the model was discontinued. Other European automakers also operate plants in the region. The Volkswagen Group and Peugeot SA manufacture in Slovakia. Renault and Smart build their city cars in Slovenia. Mercedes and Audi run assembly plants in Hungary. And Fiat builds in Serbia and in nearby northeastern Turkey, where Hyundai, Honda, Toyota, and Renault also have plants. News Source: ReutersImage Credit: Aston Martin Plants/Manufacturing Aston Martin Crossover Luxury Performance aston martin dbx macedonia