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Aston Martin DB11 already has over 1,400 pre-orders

It's barely been a month since Aston Martin revealed the new DB11 at the Geneva Motor Show. The company hasn't even announced all the details yet, but it reportedly has already topped 1,400 pre-orders for the new model. "I think we're at more than 1,400 orders now," Aston chief Andy Palmer told the Motor Report, "which is great for a car that we've not really released the whole details about, and isn't available to be purchased until September." That's impressive considering that the company only sells around 4,000 vehicles each year. View 42 Photos Aston plans to ramp up production to 7,000 units annually, and the arrival of the new DB11 represents a major step forward for the niche automaker. It replaces the DB9 that's been on the market since 2004 and has – alongside the Vantage that's nearly as old – served as the basis for most of the vehicles the company has made over the past decade. However, the DB9 is built on a new platform and uses a new engine and transmission (among other components) supplied by Mercedes-AMG. Its 5.2-liter twin-turbo V12 drives 600 horsepower and 516 pound-feet of torque to the rear wheels through an eight-speed automatic. Aston's latest is slated to reach US dealers in the fall, with a price tag starting at $211,995. That represents only a small increase over the base price for the DB9 GT, which starts at just under $200,000. Rival Bentley's Continental GT tops out in Speed spec just a bit higher at $227,600. Related Video:

What does Aston Martin have planned for the name Aeroblade?

Aston Martin is working on something called Aeroblade, and the company recently filed a trademark application for the name. According to AutoGuide, the paperwork suggests the name could be used for a component, not for a model designation. The word indicates some kind of aerodynamic element, potentially in the form of an adaptive wing like those seen on the McLaren 650S, Bugatti Veyron, and so many Porsches over the years. Deployable spoilers allow a sports car to keep the airflow clean and undisturbed in some conditions and generate extra downforce under others. The use of the Aeroblade name for a component makes more sense than an actual model name. Aston typically starts its nameplates either with the letter V (as in Vanquish or the Vulcan pictured above) or DB (as in the current DB9 or forthcoming DB11). It has been known to make exceptions – like in the case of the Rapide four-door coupe or Cygnet city car – so we could be in for a surprise. The British manufacturer of luxury vehicles is working on a new generation of models to replace its current lineup. That includes a new platform to replace the aging VH architecture and a new engine under development with Mercedes-AMG. It's also working on bringing its first crossover to production, as previewed by the DBX concept at the Geneva Motor Show. Related Video:

Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.