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Aston Martin boss says DBX is about securing the future

The Aston Martin DBX was a revelation when it debuted at the 2015 Geneva Motor Show. Not only did the concept evolve the British brand's traditional shape into a high-riding crossover coupe, there were electric motors to power each wheel. Just a few weeks ago, we learned that the company secured $306 million in funding to actually bring the DBX to production. Now, CEO Andy Palmer is talking about just how important the model is for the future. With the DBX moving into such a radically different segment than the rest of the lineup, the model gives Aston Martin the opportunity to go after a new group of customers. "You can't create enough working capital with just 7,000 cars a year whichever way you look at it. You've got to extend the portfolio somewhere, and I'd rather do this than sell caps and t-shirts," Palmer said to Auto Express, taking a slight dig at Ferrari. While Aston calls the DBX a crossover, its coupe-like lines don't look like any other vehicle in the segment, especially other high-style CUV attempts like the BMW X6 and Mercedes-Benz GLE-Class Coupe. Apparently, that differentiation is entirely on purpose. "We think there is a different space to the traditional SUV. Why? Because we make beautiful cars, and it's hard to make a beautiful SUV. It's hard to make a box beautiful," Palmer said to Auto Express. The production DBX will gain two more doors for the start of production in 2019, according to Auto Express. The high-performance electric powertrain will remain, though, and Aston will aim for a range of over 300 miles. Earlier reports also suggested that the CUV could be produced at a new factory in the US. Aston Martin isn't abandoning its performance legacy entirely, though. The DBX is just one part of Palmer's Second Century plan, and the other major pillar is replacing every model in the brand's lineup by the end of the decade. One of them has already been spotted testing. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.

Aston Martin pens new DB10 for James Bond

James Bond has driven a variety of vehicles over the course of his long and fictitious career in espionage, but few marques have been as intrinsically tied to the famous spy as Aston Martin. For the past few films that's come down to the DBS, but for the next one, 007 is switching to the one you see here. Called the DB10, this latest Aston was designed specifically for the upcoming movie Spectre. Technical details were not disclosed, but the design demonstrates a clean break with the styling that has characterized Astons for the past couple of decades. Working with EON Productions – the studio responsible for the Bond films – Aston's chief designer Marek Reichman and his team penned a new form with decidedly different design cues and applied them to a shape that looks similar to the current V8 Vantage, but with different lines. Beyond the silver screen, Aston will build only ten production examples of the DB10. The bigger question, however, is whether this design will inform the new generation of sports cars and luxury GTs from Gaydon. In the meantime, moviegoers will be able to see the new DB10 in action in Spectre when it debuts on November 6, 2015. Built for Bond: Aston Martin debuts unique car for Spectre - Aston Martin DB10 created specifically for new Bond film - Partnership with EON Productions spans 50 years of cinema history - Demonstrates the breadth of Aston Martin's bespoke capabilities 4 December 2014, Gaydon: Aston Martin together with EON Productions, the producers of the James Bond film franchise, unveiled Bond's stunning new car, the Aston Martin DB10, on the 007 stage at Pinewood Studios. The luxury British sports car brand is delighted to confirm that James Bond will once again drive an Aston Martin in Spectre. On this occasion, it will be a model developed specifically for the film and built in-house by the brand's design and engineering teams. Led by Aston Martin Chief Creative Officer, Marek Reichman, the design team worked closely with the film's director, Sam Mendes, to create the ultimate car for the world's most famous spy. Celebrating the great British brand's half century with Bond, which started with the iconic DB5, the DB10 gives a glimpse to the future design direction for the next generation of Aston Martins.

Aston Martin recalling majority of cars built since late 2007 over counterfeit Chinese parts

Back in June 2013, Aston Martin recalled just under 700 vehicles over faulty throttle arms that could break without warning. Bad news, for sure – and things just got a whole lot worse. According to Reuters, the British luxury brand now needs to recall 17,590 vehicles due to counterfeit plastic materials being used by a Chinese sub-supplier – that's roughly 75 percent of the company's output over the same period. Basically, here's how it boils down: with the exception of the Vanquish, Aston Martin will recall all left-hand-drive vehicles built since November 2007, and all right-hand-drive cars built since May 2012. Just as we told you in the recall notice from 2013, the accelerator arms in these cars may fracture, increasing the risk of a crash. Shenzhen Kexiang Mould Tool Co Limited, a Chinese company that molds the accelerator pedal arms in these affected models, was using counterfeit plastics, according to Reuters. These bad plastics were supplied by Synthetic Plastic Raw Material Co Ltd, of Dongguan. An Aston Martin spokesperson tells Reuters that there have been no reports of accidents or injuries in conjunction with this problem.