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TAG Heuer and Aston Martin drop special edition DBS Superleggera

Look the race-spec Aston Martin Vantage GT3 dead in the eyes, and there's a good chance that, at least for a subconscious second, the brain is going to redirect to watches. Watches and high-end cars are a long-standing natural fit. Craftsmanship, quality, precision, attention to detail, etc., make for an easy pairing, and prolific watch advertising in motorsport helps cement the connection. The most often result of such teams is a special-edition watch, but TAG Heuer and Aston Martin wanted to do more on the heels of their partnership announced in fall 2018. The deal is not solely for the track, however, as the two have announced the limited-run Aston Martin DBS Superleggera TAG Heuer Edition, which will come with a unique watch. The details are limited, but Aston Martin did drop a few photos of what the car will look like. As all examples are a fixed specification, every car will feature a Monaco Black paint job with carbon fiber aero pieces. Red accents, such as Pirelli color edition tires that match red brake calipers add a bit of flare. The guts match the skin, as red stitching, red piping, and red bits are seen throughout the black cabin. Triangular quilting is seen on the seats, the center armrest, and the door panels, and TAG Heuer logos embroidered into the seatbacks. Aston Martin did not release cost for the special-edition ride, but it will surely be pricey. Only 50 examples will be built. We also haven't seen what the watch itself will look like, but we've asked Aston Martin about it and will update this post when we hear more about it.

Aston Martin has a second mid-engined car coming

Aston Martin is expanding its exotic car horizons beyond GT cars into the realm of mid-engined sports cars. We're not talking about the upcoming Valkyrie hypercar, though. Instead, we're talking about a more mainstream mid-engined supercar designed to take on the Ferrari 488, Lamborghini Huracan, and McLaren 720S. Andy Palmer, CEO of Aston Martin, stated this specifically when discussing future product plans with Auto Express. According to Auto Express, Palmer said the car will be a competitor the 488, and will launch in 2020 as part of a plan to release a new model every year from now until 2023. Before the mid-engined car will be the rest of Aston's new GT line and the DBX crossover, and following the Ferrari fighter will be a pair of Lagonda models and the DB12. The 2020 launch date is a full year sooner than we were expecting for a sub-Valkyrie mid-engined car. Palmer cites a few reasons for going mid-engined. He explained that it's the segment standard, and that it's ideal for weight distribution. He also noted that going mid-engined will help bridge the gap between the top-tier Vanquish GT car and the Valkyrie. That's a gap with loads of room for another model, too, since the Vanquish will likely be comparable to the Ferrari F12berlinetta, which costs a bit over $300,000. The Valkyrie, on the other hand, will go for $3 million and have performance comparable to the LaFerrari and the Koenigsegg One:1. Related Video:

Aston Martin posts deep quarterly loss as coronavirus pandemic dents sales

LONDON — Aston Martin posted a deep first-quarter loss after sales dropped by nearly a third due to the impact of the coronavirus crisis, though the luxury car maker said production of a crucial sport utility vehicle was on track. Aston Martin, popular for being James Bond's carmaker of choice, suffered a torrid time since it floated in October 2018, seeing its share price tumble from 19 pounds to around 40 pence. Dire conditions forced the company to bring in Canadian billionaire Lawrence Stroll to invest in the firm, while Aston said it will continue to review future funding and refinancing options to boost liquidity. The pandemic hit demand and forced factories around the world to suspend production. However, Aston resumed operations as its Welsh plant last week but not at its other site located in southern England as yet. "We were obviously fairly significantly hit by COVID-19, starting with China in January but more clearly in what we saw as it came across towards Europe and the United States," Chief Executive Andy Palmer told Reuters. The company posted a pre-tax loss of 119 million pounds ($145 million), compared with a loss of 17 million pounds ($21 million) last year, and said it could no longer provide an annual outlook. Its full-year loss in 2019 came in at 104 million pounds. Shares were down 5% at 36 pence, as of 07:35 GMT on Wednesday. The carmaker said production of its DBX SUV, which is key to boost volumes and appeal to new buyers including more women, was on track and had a strong order book. The luxury brand, which has seen core retail sales slump by an annual 31%, has furloughed staff, introduced additional safety measures and cut the pay of its senior management as part of measures to handle the crisis caused by the pandemic. Stroll, who hopes to pursue a turnaround partly by sharing Formula One technology with the firm's range of road cars, leads a consortium that took a 25% stake in the company earlier this year as part of a capital raise worth 536 million pounds. "Given the ongoing uncertainties, as is prudent, the company continues to review all future funding and refinancing options to increase liquidity," the company said on Wednesday.   (Reporting by Costas Pitas; Editing by James Davey and Sherry Jacob-Phillips)