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Weekly Recap: Aston Martin to add another sports car, new Lagonda sedan, EVs

Aston Martin will revamp and expand its lineup as part of a five-year plan laid out by the company's new executives. If it succeeds, the strategy will position Aston for growth as an independent automaker with a more stable future in its second century. Aston will replace all of the cars in its current lineup and add a fourth sports car to its stable. It currently has three: the DB9, Vanquish and Vantage. The unnamed sports car will be joined by a production version of the DBX concept – an all-wheel-drive electric car that treads near crossover territory – that was revealed at the Geneva Motor Show. Aston's electric strategy also includes a potential electric-powered Rapide. Eventually, Aston plans to build a new four-door Lagonda. Though Aston will diversify its portfolio and the range could expand to seven vehicles, it will limit production to around 7,000 units annually, said Aston Martin marketing and communications director Simon Sproule, who described the company's strategy in an interview with Autoblog. CEO Andy Palmer, who joined Aston last year from Infiniti, has also spoken recently about remaking the company for the future. EVs are a major part of Aston's future, Sproule stressed, because they allow the automaker to "balance" its portfolio. Aston is studying the feasibility of an electric Rapide and is working with an undisclosed engineering firm. It's likely to use a plug-in setup and would cost $200,000 to $250,000 or more. It could use either a rear-wheel or all-wheel-drive configuration. View 14 Photos "It's a study, but we're serious about it," Sproule said. He added for emphasis: "If not this, there will be an electric Aston Martin in the future." Aston has taken note of what Tesla has done with the brisk-driving Model S and decided that's the dynamic it wants for some of its own cars. Even though EVs don't emit the same sonorous note as a V12 – they're better than the alternative, Sproule said. "The sound of silence is much more preferable than the sound of a four-cylinder whining away under the hood of an Aston Martin," he said. Speaking of V12s, they're not going away. Aston will continue to make its own V12 engine, but will source its V8 from Mercedes-AMG (whose parent, Daimler, owns a small stake in Aston). While the V12 is sure to please the faithful, Aston admits EVs and the crossover-like DBX will rankle many. Sproule argues those are the moves that will keep Aston relevant.

2015 Aston Martin V12 Vantage S Roadster

Aston Martin previewed its most powerful, quickest-accelerating and fastest production roadster ever at this year's Pebble Beach Concours. The 2015 V12 Vantage S Roadster is essentially a convertible version of the V12 Vantage S Coupe, which we reviewed last year, a model that drops the automaker's most potent powertrain into its smallest chassis. Unlike the outgoing V12 Vantage Roadster, this new S model boasts a more powerful engine, a new transmission, new adaptive suspension and more luxurious appointments along with freshened styling. While last year's beloved six-speed manual gearbox is gone – a thought that continues to bring tears to our eyes – everything else about the updated roadster piques our interest. We recently spent a full day in the mountains and deserts surrounding Palm Springs with a China Grey (with red carbon fiber accents) version of the British automaker's latest. Driving Notes Mirroring its coupe sibling, the Vantage S Roadster features an all-aluminum monocoque platform with lightweight aluminum body panels. To replace stiffness lost when the roof was removed, a rigid cross member has been added to the open platform. The Roadster's power-operated soft top is fully automatic in operation, opening and closing in about 20 seconds at speeds upwards of 30 miles per hour with the touch of a switch. When tucked away, the entire assembly is hidden cleanly beneath an integrated hard tonneau cover. So as not to be mistaken for its predecessor, Aston Martin has upgraded the model's signature grille from aluminum to carbon fiber with black or titanium silver mesh, with or without body-color accents. The lightweight, forged aluminum, 10-spoke alloys are also new, as is the obvious scripted red "S" on the trunklid. Inside, occupants will find additional grippy Alcantara on the seats and new patterns in the stitching. There are also a slew of upscale options and access to Aston Martin's bespoke Q treatment available. Aston's famed, naturally aspirated, 6.0-liter V12 has been upgraded with a larger throttle body, dual variable valve timing, a revised intake manifold, an improved fuel pump and fully machined combustion chambers. Combined, the improvements are enough to warrant a new AM28 engine designation. On a dyno, the engine cranks out 565 horsepower and 457 pound-feet of torque.

Enterprise adds Aston Martin DB9, Rapide S to rental fleet

It'll cost you at least $100k to put your name on the title of a new Aston Martin, but if you just want one for the day Enterprise will soon be able to hook you up. The car rental company just announced a deal with the British automaker to bring its grand touring to locations across the US as part of its Exotic Car Collection. Enterprise will place the DB9 and Rapide S initially in select markets, including Atlanta, Houston, Dallas, San Francisco, SoCal, Miami, Naples, Orlando, Phoenix, Scottsdale and Las Vegas. So if you're anywhere above the Mason-Dixon line, you'll have to sit tight. While Enterprise has locations in Boston, Indianapolis, Seattle, Toronto, and DC (not to mention Nashville and Austin), those fleets aren't getting their Astons just yet. Enterprise can also hook you up with a variety of other exotic machinery, including an Audi R8, BMW i8, Bentley Continental GT, Chevy Corvette, Ferrari California, Jaguar F-Type, Maserati GranTurismo or Porsche 911. Prices vary, but they're not cheap. Related Video: Enterprise Rent-A-Car, Aston Martin Agreement Offers Exotic Car Collection Renters New High-End Vehicles ST. LOUIS, April 4, 2016 /PRNewswire/ -- Ever dreamed of getting behind the wheel of an Aston Martin DB9 or Rapide S? Starting today, Enterprise Rent-A-Car can make that dream come true. The brand has announced an agreement with Aston Martin that brings the DB9 and Rapide S sports cars to the Exotic Car Collection by Enterprise, in select locations throughout the U.S. Through the agreement, Enterprise Holdings, the world's largest car rental company and which owns the Enterprise Rent-A-Car brand, will carry the largest fleet of Aston Martin vehicles available for rent compared to any other car rental company. The Exotic Car Collection was founded in 2006 to meet customer demand for luxury vehicle rentals. Today, there are more than 30 locations in cities throughout the country, and expansion into new markets throughout North America continues at a rapid pace. "We pride ourselves on providing high-end renters with access to some of the most sought-after vehicles on the planet, and our consistent growth continues to reinforce strong demand for these luxury rentals," said Brice Adamson, senior vice president, Enterprise Holdings. "This agreement with Aston Martin is a terrific addition to our Collection.