Aston Martin V12 Vantage Dbs-carbon Black Edition, 2011 on 2040-cars

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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Giving this '67 Aston DB6 the James Bond treatment only required drilling one hole

Paul is a Brit living in Southern California and still connected to his native land by, among other things, being a collector of all things James Bond. That led to him buying a 1967 Aston Martin DB6, having lusted after a DB-series car since he was nine, and fitting it with every "accoutrement" from James Bond's 1964 DB5 in Goldfinger and Thunderball. Getting features like the slicer wheel caps, console-activated oil slicks, blast shield and radar screen fitted required Paul to find his own Q-Branch director, this one named Brian Uiga, a gent who had done the same with his BMW 7 Series. As for what it took, Paul said, "We got together and planned the project and set a budget, and... the plan didn't work and the budget was toast." Still, they got it done - including the ejector seat - and it only required drilling one hole. You can see the result in the video below.

Watch Prodrive build an Aston Martin race car in 60 seconds

It's always fascinating to watch a racecar's production whether the construction is out of Lego blocks or a cutting-edge mix of aluminum and carbon fiber. This time-lapse clip offers a glimpse of the latter as Prodrive creates an Aston Martin V8 Vantage GTE in just 60 seconds. The process took nearly three weeks in real time. Starting from just a bare shell, you first notice bits of wiring, suspension, and brakes appear on the chassis. Then the engine eventually arrives, but there's still a lot of work to do. The builders keep adding body panels and do lots of other wrenching. The process reminds us of building a plastic model kit but with much more expensive consequences if parts go missing. The #98 Vantage GTE will compete in the GTE Am class this season in the FIA World Endurance Championship. Drivers Paul Dalla Lana, Pedro Lamy, and Mathias Lauda are the lucky folks who get to pilot this beauty.