Aston Martin N420 Special Edition: No 119 Of 420 Built on 2040-cars

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Aston Martin recalls 7,000+ vehicles over seat heaters

We've seen vehicles being recalled for all sorts of reasons: ignitions switching off, airbags inflating prematurely, brake lines leaking fluid... but this latest one from Aston Martin is for the seat heater. So what, rich folks won't be able to drive their Volantes with the roof down when it gets cold, you say? Tragic though that would surely be, we're afraid this problem lies at the opposite end of the spectrum: seat heaters that won't turn off. The danger that poses, according to the statement below from the National Highway Traffic Safety Administration, is that the seats could start to smolder. And that doesn't sound like fun. The issue affects just about the entire Aston range, including the DB9, DBS, Virage, V8 Vantage and V12 Vantage, covering the 2006-2014 model years and manufactured between July 3, 2006 and November 5, 2014. That's pretty much everything Aston makes, save for the four-door Rapide, the newer Vanquish, the rare One-77 and the overseas-only Cygnet. So you'd figure that would add up to a lot of vehicles, and we suppose it does, considering the niche market in which Aston competes. All told, the recall affects an estimated 7,256 units across the United States, the owners of which will need to bring their luxury GTs into their local dealer to have an additional circuit module installed that will cut the power to the seat heaters in case the control module fails. Featured Gallery 2013 Aston Martin DB9: Review View 28 Photos News Source: National Highway Traffic Safety AdministrationImage Credit: Copyright 2014 Drew Phillips / AOL Recalls Aston Martin Convertible Coupe Luxury Performance aston martin v8 vantage aston martin db9 aston martin v12 vantage seat heaters

Are supercars becoming less special?

There's little doubt that we are currently enjoying the golden age of automotive performance. Dozens of different models on sale today make over 500 horsepower, and seven boast output in excess of 700 hp. Not long ago, that kind of capability was exclusive to supercars – vehicles whose rarity, performance focus, and requisite expense made them aspirational objects of desire to us mortals. But more than that, supercars have historically offered a unique driving experience, one which was bespoke to a particular model and could not be replicated elsewhere. But in recent years, even the low-volume players have been forced to find the efficiencies and economies of scale that formerly hadn't been a concern for them, and in turn the concept of the supercar as a unique entity unto itself is fading fast. The blame doesn't fall on one particular manufacturer nor a specific production technique. Instead, it's a confluence of different factors that are chipping away at the distinction of these vehicles. It's not all bad news – Lamborghini's platform sharing with Audi for the Gallardo and the R8 yielded a raging bull that was more reliable and easier to live with on a day-to-day basis, and as a result it went on to become the best-selling Lambo in the company's history. But it also came at the cost of some of the Italian's exclusivity when eerily familiar sights and sounds suddenly became available wearing an Audi badge. Even low-volume players have been forced to find economies of scale. Much of this comes out of necessity, of course. Aston Martin's recent deal with Mercedes-AMG points toward German hardware going under the hood and into the cabin of the upcoming DB11, and it's safe to assume that this was not a decision made lightly by the Brits, as the brand has built a reputation for the bespoke craftsmanship of its vehicles. There's little doubt that the DB11 will be a fine automobile, but the move does jeopardize some of the characteristic "specialness" that Astons are known for. Yet the world is certainly better off with new Aston Martins spliced with DNA from Mercedes-AMG rather than no new Astons at all, and the costs of developing cutting-edge drivetrains and user interfaces is a burden that's becoming increasingly difficult for smaller manufacturers to bear. Even Ferrari is poised to make some dramatic changes in the way it designs cars.

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx