2023 Aston Martin Vantage V12 Coupe #328 Of 333~ $360,186 Msrp!~only 265 Miles on 2040-cars

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Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Fisker sues Aston Martin for $100M over The Force 1

We were expecting Henrik Fisker to bring The Force 1, his next vehicle design, to next week's Detroit Auto Show, but that might not happen. In December an attorney for Aston Martin sent Fisker a letter asking the Danish designer to either not show his car in Detroit or to change the design. Fisker responded to that letter by filing $100-million civil extortion lawsuit against Aston Martin in a California Federal court, naming company CEO Andy Palmer, chief spokesman Simon Sproule, and chief creative officer Marek Reichman as defendants. Based on the overhead-view sketch, the English carmaker believes that The Force 1 is "strikingly similar to several of Aston Martin's cars, including the DB10" from the movie Spectre. At the same time the carmaker's letter to Fisker admitted that it doesn't know what the final design will look like, but it appears that the carmaker's intent to "protect its valuable rights if necessary" could not make way for patience. Or perhaps Aston Martin is trying to prevent another Thunderbolt episode before it starts. That incident last year involved the carmaker suing Fisker over his reimagined Vanquish, with the two settling the matter out of court. Fisker says The Force 1 has isn't based on an Aston Martin, and as part of the lawsuit submitted a design breakdown of both the DB10 and The Force 1. Fisker's latest is apparently in partnership with VL Automotive, the company that's been threatening to release a V8-powered Karma sedan for years now, and the Detroit show organizers say they've been working with VL, not Fisker. The lawsuit seeks the $100 million for punitive and compensatory damages and court costs, alleging that Aston Martin's actions "would subject [Fisker] to public humiliation, embarrassment in the industry, and significant financial losses." The public allegations go even further, Fisker's lawyer Jonathan Michaels saying that the English brand, "In an effort to protect itself from further market erosion... conspired and devised a scheme to stomp out Henrik Fisker's competitive presence in the luxury sports car industry." News Source: Wall Street Journal Design/Style Government/Legal Detroit Auto Show Aston Martin Fisker Coupe Luxury Performance lawsuit Henrik Fisker spectre aston martin db10

Aston Martin spotted testing striking Lagonda sedan

Aston Martin may be known more for its two-door GTs and cabrios, but it has made a handful of four-door sedans. They've historically worn the Lagonda name as either a nameplate or marque, and that's just what we seem to have here. Spied running along familiar test routes in the UK, this prototype is reportedly registered to Aston Martin and based on the current Rapide S, complete with the company's long-serving AM11 6.0-liter V12. Only whereas the Rapide packs everything in tight on a short wheelbase – albeit with more room in the back than the two-door DB9 or Vanquish – this prototype appears to be riding on a stretched wheelbase. Over that lengthened frame, Aston's Q customization department has apparently draped custom bodywork with lines that seem to blend elements of the last Aston Martin Lagonda sedan that wedged its way in between 1976 and 1990 on the one hand, and Zagato's pair of Centennial concepts presented last summer on the other. One thing it clearly is not, however, is the Lagonda crossover concept which Aston revealed to mixed reviews at the Geneva Motor Show back in 2009. The big question is where this sedan is heading (beyond its test route). We could be looking at a highly exclusive creation for a handful of wealthy clients, or at a production model to relaunch the Lagonda brand as has long been anticipated. We're hoping it's the latter, but we'll just have to wait to find out. Judging by how close it looks to completion, it shouldn't be too long.