2023 Aston Martin Vantage Roadster Convertible 2d on 2040-cars

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Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

Aston Martin Vantage AMR is road-going follow-up to AMR Pro

Two months ago, Aston Martin launched its new AMR line of vehicles with a pair of limited-edition cars. One was a slightly warmed-up Rapide sedan called the Rapide AMR, and the other was a track-only Vantage with a race-car-derived V8 called the Vantage AMR Pro. Now the company has released a third, or third and fourth depending on how you're counting, model that splits the difference. The new Vantage AMR, sans the Pro part, is available with either a V8 or a V12, and can be had as either a coupe or convertible. What make the Vantage AMR special are limited production and aesthetic upgrades. Only 300 examples will be made, 200 of which will have the V8, while the other 100 have the V12. The V8 doesn't make any more power than the standard model, but the V12 produces an extra 30 horsepower over the standard model for a total of 595. Aston Martin also offers an optional titanium exhaust to improve the sound of these engines and reduce weight, but it doesn't change output. Observers of these Astons will be able to spot them by their special paint schemes with a center stripe down the middle. The cars can be had in white with an orange stripe, black with a blue stripe, blue with a red stripe, or silver with a gray stripe. There's also a "Halo Pack" that includes a green paint scheme similar to Aston Martin's GT racing cars, complete with a lime green stripe. There's also a no-cost option to add an Aston Martin badge painted in the colors of the Union Jack. Every color combination comes with a color-coordinated interior, too. Just because this is a very rare Aston Martin doesn't mean there aren't any options. On the contrary, there are quite a few, mostly concerning appearances. On the outside, carbon fiber side skirts, headlight housings, and grille are all available. An aerodynamics kit is also available that adds a big rear wing, front splitter, and front canards for additional downforce. Lightweight forged wheels are also available. Inside, the carbon fiber decoration continues with available seats, instrument surround, window sills, and grab handles. Depending on whether you're converting Euros or British pounds, an Aston Martin Vantage AMR will start between about $125,000 or $143,000. That doesn't really matter, though, since the Vantage AMR won't be offered in the US. It will only be available in the UK, Europe, China, and the Asia Pacific region. Middle Eastern buyers can also pick one up, but only the V12 variant.

Aston Martin Vanquish Zagato Shooting Brake finishes a quartet Q would envy

From A to Z in four steps - that being Aston Martin and Zagato, connected by carbon fiber links known as the Vanquish Zagato Coupe, Volante, Speedster, and the now-official Shooting Brake. When the automaker revealed the Zagato Speedster at Pebble Beach in August, the Shooting Brake remained a sketch. Today we get honest, photographic proof of what 99 future owners will soon park in their climate-controlled display spaces. Were it not for the objet d'art reverence paid to a Zagato and the bitsy production run, we'd expect to see the shooting brake frolicking through expensive enclaves just as often as a Ferrari GT4 Lusso. Aston Martin's 580-horsepower V12 provides useful intent up front, a "luxuriously trimmed rear cabin area with tailored luggage" carries its weight in back. In between, driver and passenger revel in a herringbone carbon fiber fascia, anodized bronze dials, quilted leather, and glass-inlay for the double-bubble roof inviting lots of light. The Shooting Brake goes into production next year, alongside the Speedster. As with the first three bijoux, every Shooting Brake has already found a home. When Aston Martin hands the last set of keys to the final buyer, these 325 special editions will mark the close of another chapter in an Anglo-Italian cooperation begun with the 1960 DB4 Zagato. Related Video: