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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Submit your questions for Autoblog Podcast #379 LIVE!

We're set to record Autoblog Podcast #379 this evening.Check out the topics below, or drop us your questions and comments via our Q&A module. And don't forget to subscribe to the Autoblog Podcast in iTunes if you haven't already done so. To take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #379
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Disgraced Chinese supplier claims it has been wronged by Aston Martin

In what could be called a case of carma, the Chinese plastic supplier that forced Aston Martin to recall about 75 percent of its production since 2007 now says that it has lost about most of its customers and is facing financial ruin. Shenzhen Kexiang Mould Tool Co. produced the accelerator pedal arms for most Aston Martin models out of a counterfeit plastic and may have to close its factory due to the scandal. Shenzhen Kexiang claims no wrongdoing in the affair, saying the whole matter was caused by Aston Martin not fully understanding its supply chain. Its general manager Zhang Zhi Ang told Automotive News: "This whole situation is caused by Aston Martin." According to the automaker, its supplier, Fast Forward Tooling (HK) of Hong Kong, hired the molder as a sub-contractor to supply the part. Initially, Shenzhen Kexiang claimed to have never been contracted by the Hong Kong company, but later admitted that it wasn't sure if it made the parts because it worked for so many contractors, according to Automotive News. Aston Martin found that the accelerator arms were produced from a counterfeit form of the DuPont plastic that it had requested for its sports cars. Initially the recall covered 689 2012-2013 vehicles but further research indicated that it went back as far as November 2007 for some models. Aston Martin says it will replace the throttle assemblies on the affected vehicles and that there have been no reported accidents or injuries caused by the counterfeit plastic.