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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Zagato reveals custom Aston Martin Virage Shooting Brake

Of all the pan-European collaborations, the decades-old partnership between Aston Martin and Zagato is among our favorites. It's a tie-in that dates back to the DB4 GT from 1960 and has materialized in numerous forms over the years since. What you see here is the latest. Unveiled today at the Chantilly Art & Elegance show in France, the Aston Martin Virage Shooting Brake Zagato follows in the same style as the DBS Coupe Zagato Centennial and the DB9 Spider Zagato Centennial one-offs revealed last year as part of Aston's 100th anniversary celebrations. It adopts a similar rectangular style to the previous two examples, but reinterpreted in a classic, low-slung, three-door wagon form to celebrate Zagato's 95th birthday. Completing the trilogy, this coachbuilt custom is based on the Virage model that itself was based on the DB9 and slotted in below the DBS until being discontinued two years ago. The atelier didn't reveal much in the way of technical details, but its underpinnings suggest it's powered by Aston's long-serving 6.0-liter V12 with 490 horsepower. Whereas the previous models were commissioned by American and Japanese collectors, the Shooting Brake was built for a European customer. This shooting brake follows in a long line of Zagato-bodied Astons including the aforementioned DB4 GT, the 1986 V8 Vantage Zagato and V8 Volante Zagato, the 2002 DB7 Zagato, the one-off 2004 Vanquish Roadster and the 2011 V12 Zagato. Scope out the latest in the quartet of images in the gallery above and the press release below. ZAGATO ATELIER ANNOUNCES THE WORLD DEBUT OF THE ASTON MARTIN VIRAGE SHOOTING BRAKE ZAGATO AT THE CHANTILLY ARTS & ELEGANCE CONCOURS D'ELEGANCE Chantilly, France (7 September, 2014) – For Zagato, 2014 is a very important year. It commemorates 95 years of continuous activity, innovative design and three generations of Zagato family leadership. Following the world debut of the Lamborghini 5-95 Zagato at the Concorso d'Eleganza Villa d'Este, Zagato Atelier continues celebrating its 95th anniversary with the grand debut of the Aston Martin Virage Shooting Brake Zagato at the Chantilly Art & Elegance. This mark's Zagato's second world premiere in 2014. This one-of-a-kind car was commissioned by a European client who desired an atelier-level, collectible modern car.

Aston Martin boss says DBX is about securing the future

The Aston Martin DBX was a revelation when it debuted at the 2015 Geneva Motor Show. Not only did the concept evolve the British brand's traditional shape into a high-riding crossover coupe, there were electric motors to power each wheel. Just a few weeks ago, we learned that the company secured $306 million in funding to actually bring the DBX to production. Now, CEO Andy Palmer is talking about just how important the model is for the future. With the DBX moving into such a radically different segment than the rest of the lineup, the model gives Aston Martin the opportunity to go after a new group of customers. "You can't create enough working capital with just 7,000 cars a year whichever way you look at it. You've got to extend the portfolio somewhere, and I'd rather do this than sell caps and t-shirts," Palmer said to Auto Express, taking a slight dig at Ferrari. While Aston calls the DBX a crossover, its coupe-like lines don't look like any other vehicle in the segment, especially other high-style CUV attempts like the BMW X6 and Mercedes-Benz GLE-Class Coupe. Apparently, that differentiation is entirely on purpose. "We think there is a different space to the traditional SUV. Why? Because we make beautiful cars, and it's hard to make a beautiful SUV. It's hard to make a box beautiful," Palmer said to Auto Express. The production DBX will gain two more doors for the start of production in 2019, according to Auto Express. The high-performance electric powertrain will remain, though, and Aston will aim for a range of over 300 miles. Earlier reports also suggested that the CUV could be produced at a new factory in the US. Aston Martin isn't abandoning its performance legacy entirely, though. The DBX is just one part of Palmer's Second Century plan, and the other major pillar is replacing every model in the brand's lineup by the end of the decade. One of them has already been spotted testing. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.