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Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx

GM says second recalled ignition switch was made in China

The defective ignition switch that led General Motors to recall an additional 3.4 million large sedans earlier this month was manufactured in China, according to a report filed with safety regulators obtained by Reuters. The switches can be knocked out of the run position, much like those affecting the Chevrolet Cobalt and other GM small cars, turning off the engine and safety systems like the airbags. Unlike GM's previous ignition switch recall, though, this latest issue will see dealers simply modify the key rather than replace the ignition switch outright, despite the fact that the switches were "slightly" below torque specifications. If what GM is claiming about this switch's origin is true, it'd mark the second high-profile recall of a part manufactured in China, following Aston Martin's (relatively) huge recall due to faulty accelerator arms in over 75 percent of the cars it had built since 2007. For what it's worth, from our perspective, the link between the Aston plastics and this GM switch seems just a bit too tenuous for us to put a lot of stock in GM's problems stemming from the location of its parts supplier, especially when the related investigation into its corporate culture has resulted in so many other culpable actors. Featured Gallery 2008 Buick Lucerne CXL Special Edition News Source: Reuters Recalls Aston Martin GM Safety supplier gm ignition switch recall gm safety ignition switch

Carfection gets an inside look at Aston's 800-hp Vulcan

Most of us will never get close to a beast like the Aston Martin Vulcan. After all, the British automaker will only build 24 of them, and each is priced at over $2 million. Fortunately our friends at Carfection (previously known as Xcar) have done it for us with this latest video. The Vulcan, for those unfamiliar, is Aston Martin's take on the same formula that brought us the likes of the McLaren P1 GTR and Ferrari FXX K (not to mention the 599XX and FXX that came before). Only by "us," we mean billionaire playboys with the funds and the will to play racing driver in track toys designed purely for their amusement. And where the McLaren and Ferrari are both mid-engined hybrids derived from road-going supercars – the former with a pair of turbochargers – the Vulcan is purpose-built for the task and packs an oversized, naturally aspirated 7.0-liter V12 mounted up front said to be good for 800 horsepower. It's more extreme than anything else Aston Martin has ever made for the street or racing. Check it out for yourself in the two-minute clip above to see how it's put together by the company's most skilled craftsmen. And don't forget to turn up the speakers. Related Video: News Source: Carfection via YouTube Aston Martin Coupe Supercars Videos viral video aston martin vulcan carfection