2020 Aston Martin Vantage Gt4 Competition Race Car on 2040-cars

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Aston Martin CEO plans for seven-vehicle lineup

Aston Martin which has survived for the last hundred or so years with a remarkably tiny vehicle lineup, is now making preparations for its next seven vehicles, according to the company's CEO, Andy Palmer. The CEO elaborated on the company's "Second Century Plan" explaining that it'd feature a three-pillar product road map that is apparently "crystal clear." Pillar one, sports cars, should surprise no one. The three-pronged lineup will continue, with the new DB11 sandwiched between the Vantage and Vanquish replacements. But don't expect more than three Aston sports cars – Palmer shut down the idea of a car below the Vantage. Next, we have "saloons," which means sedans, if you prefer coffee to tea and Hershey's to Cadbury. This is trickier, of course. In April of 2015, we reported that the Rapide sedan would die and that the DBX would be its replacement. But in October, we reported that the Rapide name may live on as an all-electric model. That same April report also claimed we'd see a Lagonda-badged sedan, which now seems like a virtual certainty following the success of the rare Lagonda Taraf. The tea leaves of pillar three – crossovers and "specials" – are the most difficult to read. We know the rakish DBX crossover is coming. But we're wagering that Aston will complement its CUV/SUV lineup with something more traditional that could combat stuff like the Bentley Bentayga. But rather than badging it as an Aston, we think it's more likely this hypothetical vehicle would be badged as a Lagonda. Here's why. The last thing we wrote about a Lagonda SUV came in July 2014, when reports indicated that plans for such a vehicle had been abandoned. But with the explosion in CUVs at virtually every price point, it seems impossible for Aston Martin to ignore the segment. This would give the company a two-pronged approach. We doubt Aston would reestablish the Lagonda brand to just sell a single vehicle. What about the specials, though? That sounds like low volume and high performance to us, which could mean a One-77 successor. Aston has gone on record as saying it'd be open to aerodynamic god Adrian Newey penning a hypercar design. In fact, regarding a Newey-designed Aston, Palmer himself said, "There is rarely smoke without fire." If this were to ever happen, though, we're betting it won't be for some time. The DB11, Vantage/Vanquish replacements, and DBX will be the first new vehicles from the brand, Palmer indicated.

TAG Heuer and Aston Martin drop special edition DBS Superleggera

Look the race-spec Aston Martin Vantage GT3 dead in the eyes, and there's a good chance that, at least for a subconscious second, the brain is going to redirect to watches. Watches and high-end cars are a long-standing natural fit. Craftsmanship, quality, precision, attention to detail, etc., make for an easy pairing, and prolific watch advertising in motorsport helps cement the connection. The most often result of such teams is a special-edition watch, but TAG Heuer and Aston Martin wanted to do more on the heels of their partnership announced in fall 2018. The deal is not solely for the track, however, as the two have announced the limited-run Aston Martin DBS Superleggera TAG Heuer Edition, which will come with a unique watch. The details are limited, but Aston Martin did drop a few photos of what the car will look like. As all examples are a fixed specification, every car will feature a Monaco Black paint job with carbon fiber aero pieces. Red accents, such as Pirelli color edition tires that match red brake calipers add a bit of flare. The guts match the skin, as red stitching, red piping, and red bits are seen throughout the black cabin. Triangular quilting is seen on the seats, the center armrest, and the door panels, and TAG Heuer logos embroidered into the seatbacks. Aston Martin did not release cost for the special-edition ride, but it will surely be pricey. Only 50 examples will be built. We also haven't seen what the watch itself will look like, but we've asked Aston Martin about it and will update this post when we hear more about it.

Electric Aston Martin Rapide could be on the way

Aston Martin is looking into building an electric version of the Rapide to launch in the next two or three years. Andy Palmer, the company's new chief executive, said so to the Wall Street Journal at the New York Auto Show this week. A spokesman confirmed the plans to Autoblog. The project would bring in an as-yet undisclosed partner that could come from Silicon Valley, and while we don't know at this point just which company that would be, Palmer said it's not Tesla. Having formerly held senior positions at the Renault Nissan Alliance, Palmer has a wealth of experience with EVs that he brings with him to the British automaker that was recently infused with cash. This wouldn't be the first time that Aston would be experimenting with the prospect of electric propulsion. It showcased the DBX electric crossover coupe concept at the Geneva Motor Show, and even fielded a hybrid hydrogen-powered version of the Rapide in a 24-hour endurance race at the Nurburgring a couple of years ago. The Rapide is Aston's four-door model, based closely on the DB9. It was launched in 2010 after a concept version from 2006. After initially being produced under contract by Magna Steyr in Austria, Aston moved assembly back home in 2012. A revised Rapide S ensued the following year, upping output from its 6.0-liter V12 engine from 470 horsepower to 550 and swapping the six-speed automatic for an eight-speed. According to the WSJ, Palmer also confirmed a new crossover and large luxury sedan in the pipeline, the latter to compete with Rolls-Royce and both of which we expect will wear the Lagonda badge revived by the new Taraf launched in Dubai.