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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Aston Martin to demo Vulcan at Spa 24 Hours

The Aston Martin Vulcan is an absolutely evil-looking hypercar with a low-slung, heavily angular shape that looks ready to challenge any track in the world. With a 7.0-liter V12 with over 800 horsepower on tap, it can complete a lap in the blink of an eye, as well. Unfortunately, the Vulcan isn't street legal, meaning that this beast is exclusively for the circuit. To show this carbon-fiber rocket ship off to some very wealthy potential clients, Aston Martin is bringing the limited model to the 24 Hours of Spa on July 25 for a few high-speed laps prior to the green flag. Works driver Darren Turner will be doing two flying laps around the picturesque Belgian track. As a member of the development team from the very beginning, there's likely no other person better suited to driving the hypercar than him. It should be quite a sight to see the black and blue machine shooting up Eau Rouge, too. Aston Martin Racing is also on hand for the actual race, and the squad has two customer teams in V12 Vantage GT3s in the Pro-Am class. If you can't make it to Belgium for the weekend, the event is also livestreamed on YouTube at the Blancpain Endurance Series' GT World channel. The event kicks off at 10:30 AM Eastern on July 25. ASTON MARTIN VULCAN TO RUN AT SPA 24 HOURS 23 July, Gaydon - The highly-anticipated Aston Martin Vulcan will attend the showpiece of the Blancpain Endurance Series, the TOTAL 24 Hours of Spa, this weekend (25 July) and will demonstrate its abilities as the ultimate track-only machine as it completes two flying laps of the world-famous circuit. With its 800-plus bhp powertrain developed in conjunction with Aston Martin Racing, the 7.0-litre V12 Aston Martin Vulcan will be driven by works driver Darren Turner (GB), who has been involved in the design and development of the car from its inception. Turner has more than 20 years experience in developing racing cars and relished the opportunity to put this track-knowledge into Aston Martin's most extreme sportscar. "It's been amazing to have been involved in this project from the beginning," said Turner. "From the conceptual sketches through to working with the designers on driver ergonomics, it is a fascinating process to be part of. "It was very early days for the car when we first ran it at Goodwood Festival of Speed, but we certainly made a good impression and now we get to show the car in its most natural environment.

Aston celebrates Spectre with DB9 GT Bond edition

Sorry friends, but as of right now, you can't buy the Aston Martin DB10 that James Bond will be driving in the upcoming film Spectre. That's a bummer, as 007's preferred GT is offering a fresh update on Aston's traditional looks. What you can do, though, is snag the new DB9 GT Bond Edition. According to Aston Martin, this is the most powerful DB9 the company has ever built, with the 6.0-liter V12 pumping out 540 horsepower and 457 pound-feet of torque. Sixty miles per hour arrives in just 4.5 seconds, while the 007 DB9 will run all the way up to 183 mph. Those are some impressive figures – the top speed and torque output mirror the range-topping Vanquish – but you might still be wondering why not choose the king of the Aston range over this, which still gets to 60 mph 0.3 seconds faster, has an extra 25 horsepower at its disposal, and is arguably the better-looking vehicle. Well, the Bond Edition DB9 comes with a number of unique items. Outside, there's a set of handsome, 10-spoke, gloss-black, 20-inch alloys, a carbon-fiber splitter and diffuser, gray brake calipers, and bright finishes on the hood vents, grille, and side gills. If the little bits aren't enough for you, the entire car is finished in 007-spec Spectre Silver paint. Naturally, "007" badges are included. In the cabin, new sill plates and embroidered headrests call out this DB9's inspiration, while an Alcantara-wrapped steering wheel makes the actual act of driving just a bit more pleasant. Sadly, machine guns and ejector seats are not part of the upgrades. Unlike so many special editions, though, there's even more to the Bond Edition DB9 than special trim bits. All 150 DB9s will come with a 21-inch Globe-Trotter wheeled suitcase, while horology geeks will likely gravitate towards the included time piece. Provided by Omega, 007's preferred watchmaker since 1995's Goldeneye, the Seamaster Aqua Terra comes with a unique, Aston Martin-branded strap. The suitcase costs around $2,000 while the watch generally goes for around $3,500 to $4,000. Their inclusion in this limited-edition DB9 might soften the blow of the price, which starts at $237,007. Still, if you're a fan of Britain's most famous secret agent and are in the market for a handsome GT, you could do far worse than this unique Aston Martin. Read on for the official press release.