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Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Aston Martin DB4 GT Zagato expected to fetch over $16M

Classic car collectors will want to head to New York on December 10. That's where RM Sotheby's will be holding its Driven by Disruption sale, with some of the most desirable pieces of automotive history on the docket. And arguably the most tempting of them is the 1962 Aston Martin DB4 GT Zagato pictured here. The start of a long and distinguished partnership between Aston Martin and Zagato, the DB4 GT is considered by many (ourselves included) to be one of the most beautiful automobiles ever made. You can judge for yourself after looking over the images in the gallery above. Only 19 were originally made, of which this, the 14th example, was the only one delivered new to Australia. After undergoing a complete restoration in 2002, chassis number DB4GT/0186/R won first-in-class awards at both Pebble Beach and Villa d'Este. RM hasn't published pre-sale estimates for how much it expects to get for this one, but in correspondence with Autoblog, a spokesperson for the auction house revealed that "it is expected to fetch in excess of $16 million USD when it crosses the podium in December." That would eclipse by order of magnitude the prices fetched at auction for previous examples in recent years, which (according to the records at Sports Car Market) have traded hands for around $2.5 million. Of course, the Aston isn't the only classic automobile consigned for the event. With two months still to go before the auction takes place, RM has confirmed a 1955 Siata 208S Spider that's expected to fetch upwards of $1.5 million, a '53 Ferrari 250 Europa (~$4 million), and a '38 Bugatti Type 57C Atalante (>$2 million). Fans of more modern and rare equipment, however, may be more enticed by the Lamborghini Concept S previously announced for the auction, expected to go for as much as $3 million.

Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.