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Aston Martin tests new Lagonda super-sedan in Oman

Aston Martin has been on a long road towards reviving the Lagonda name. The last Lagonda – that famously wedgy sedan – ended production in 1990. The name came back on a crossover concept in 2009, but for better or worse, never reached production. Then about a month ago, Aston teased a new super sedan to revive the marque, and shipped it off to Oman for hot weather testing under the baking Arabian sun. And now it's released a full batch of photos giving us our best look at the exclusive new four-door yet. This first verification prototype is taking part in a four-week testing cycle in the Sultanate, running some 500 miles per day with the aim of logging 14,000 test miles in temperatures as high as 120 degree Fahrenheit. The British automaker (known in full as Aston Martin Lagonda Ltd.) purposely chose a black paintjob to further punish its prototype, including an hours-long heat soak test that will bring the surface temperature of the cabin trim up to around 175 degrees. Aston isn't telling us much about the sedan itself, but we figure it's more likely to be powered by the company's ubiquitous 6.0-liter V12 engine and based on the aging VH architecture, though for all we know at this point, it could packing the upcoming AMG-sourced turbo eight and new platform. What we can see is that the styling is a radical departure from the design language to which Aston adhered rather rigidly over the past couple of decades, potentially previewing a new styling direction for the British marque. Unfortunately you shouldn't expect to see one in your neighborhood, because production will be strictly limited and exclusive to the Middle East.

'Q by Aston Martin' bringing unique creations to Monterey

Want an Aston Martin unlike any other on the road? You'll need to look to Q, and no, we're not talking about the inimitable Desmond Llewelyn. No, we're referring to Aston's in-house customization shop, a one-stop destination that can set your Vantage or Vanquish even further apart from every other vehicle on the road. Aston Martin is bringing four new Q-customized cars to next week's festivities in scenic Monterey, CA, covering the gamut of the brand's portfolio. At the lead is the Aston Martin flagship, the hardtop Vanquish. Finished in an eye-catching – and decidedly un-Aston-like – Abor Orange, the Vanquish boasts unique carbon fiber work, with a twill that's twice the size of your average CF. Inside, a new print has been emblazoned on the Obsidian Black leather, which Aston says is styled after the helix of a carbon molecule. For those who want to stand out and experience the wind in their hair, Q is also bringing out a pair of Aston Martin's Volante variants. The Vanquish Volante wears Frosted Silver paint, 10-spoke alloys and a Chestnut Tan interior. The DB9 Volante, meanwhile, sports perhaps the oddest style of this quartet, with Ashen Blonde exterior paint and, um, a pink interior. It's actually called Blush Pearl, and it's complemented by Piano Ice Mocha on the center stack. Finally, Q has turned its eye on the V12 Vantage S, decking it out in amethyst paint with a Monterey Pearl grille. The cabin sports the same Obsidian Black leather found on the Q-fettled Vanquish, but rather than the helix design, the Vantage S sports bold, Vivid Purple leather accents. The contrasting bits include the seat stripe, headliner, portions of the steering wheel finish and glove box liners. Take a look both up top and below for galleries of all four customized Astons, and then scroll down for the full press release from Aston Martin.

Aston Martin and Daimler continue talks on SUV project, CEO required

The Aston Martin Lagonda SUV concept revealed at the 2009 Geneva Motor Show didn't earn the plaudits the company is used to when it reveals new models, and it has lived an uncertain life ever since. Thought to have been scrapped along with the entire revival of the Lagonda brand, then thought to have been resurrected due to Chinese, Middle Eastern and Russian demand, another year passed before we heard more definitive talk about an Aston Martin expansion when AutoCar reported that the Lagonda could be built on one of Mercedes-Benz's AMG SUV platforms.
A report in Automotive News Europe indicates plans have gotten serious, its unnamed sources saying that the English carmaker is talking to Daimler "to extend their cooperation to building an SUV." Neither Daimler, Aston Martin nor Investindustrial, the managing partner among Aston Martin's ownership consortium, would comment. But with Investindustrial having pledged to expand the range, competitors like Bentley, Maserati and Lamborghini getting into the SUV racket and clear demand from current and future customers, it's easy to believe Aston Martin is working hard to put the pieces together.
One further potential bump on the road to an Aston SUV is the company's search for a new CEO. Ulrich Bez relinquished to top spot at the company at the end of 2013, and Aston reportedly will not finalize its model strategy without a new CEO in place.