2014 Aston Martin V8 Vantage Coupe - Untitled Demo on 2040-cars

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Aston Martin may have filed a trademark for a new logo [UPDATE]

UPDATE: Aston Martin did indeed file a trademark for the logo below, but company CEO Andy Palmer has confirmed it will be used for merchandise and won't replace the classic winged logo on cars. Here's Palmer's tweet: For those who reached out, we have no intention to remove/change the Aston Martin Wings.This logo is for merchandise https://t.co/iWdejAwO00 — Andy Palmer (@AndyatAston) January 23, 2017 "There's a shortage of perfect breasts in this world. It would be a pity to damage yours." Those words were spoken by Cary Elwes in the classic 1987 film The Princess Bride. Or, if you prefer, they were written by William Goldman in his book from 1973 by the same name. Either way, it doesn't matter. The point is, there aren't many things in this world that are perfect, and that have stood the test of time without alteration. The Aston Martin logo is one of those rare things. Apparently, Aston Martin filed a trademark application for a new logo. You can see it below. It's unclear where this design might make an appearance. If it's on pens, watches, or some other non-vehicular form, that's fine. If it's on the bonnet of a new supercar rolling down the line at Aston's plant in Gaydon, well... that's another matter entirely. Please, Aston Martin, your logo is perfect and has stood the test of time. Don't even think about changing it. Related Video:

Aston Martin's CEO says that autonomous cars are only a matter of time

In addition to bringing the Aston Martin AM-RB 001 to its first auto show this week, the CEO of Aston Martin, Andy Palmer, revealed his thoughts on the future of cars. And it's a future full of autonomy and electricity. According to our friends at TechCrunch, Palmer said it's a question of when – not if – autonomous vehicles will reach the public. T echCrunch also reports that Aston plans on offering an autonomous Lagonda in the future. For those of us who love driving ourselves, though, there is some good news: Fully autonomous cars are likely well into the future. Palmer told the Toronto Star that he recognizes autonomous driving is a bit antithetical to a sports car company, saying "we're a driver's car, so we're not in a rush to go driverless." He also pointed out a number of issues that personally concern him about autonomous vehicles, and which have him hesitant to pursue autonomous tech on Astons. His primary concern, according to both TechCrunch and Toronto Star, is the issue of security, but he also wants to make sure the technology is truly ready. TechCrunch reports that he said companies need a full understanding of the tech "before we beta test our customers." This statement seems pointed at Tesla, which has often said that its semi-autonomous Autopilot feature is in beta. In addition to discussing autonomous vehicles, Palmer talked about the future of electric cars, which he finds to be bright. He told the Toronto Star that he believes the future of vehicle propulsion has been decided, and that it will be electricity. He pointed to a shift in focus from the German automakers, as well as the Volkswagen diesel scandal as indicators. Palmer suggested that 25 percent of cars will be powered by electricity sometime in the next eight years, but noted this leaves plenty of room for internal combustion vehicles for a while. Related Video:

The last gunfighter | 2017 Aston Martin V12 Vantage S First Drive

Here's a deliciously subversive thought for you: Stats are ruining enthusiast cars. We use them to rank the latest models, critique them, and deify them. Sometimes the numbers happen to align with a bunch of intangibles, and the car becomes transcendent – like the Ferrari 458 Speciale, a very special thing indeed. There are cars with great numbers and very little charisma; I've driven many of them. And then, there are the number-based narratives that mislead us. For example, the hoopla around the Mazda MX-5's horsepower, or the continuing lack of a Toyobaru with a turbo – frustrating crosstalk about purist platforms better understood on track than on paper. The 2017 Aston Martin V12 Vantage S is flawed, old, and weak – so say the insidious numbers. A mechanical watch doesn't keep time as well as a quartz one, the numbers say. A tube amplifier produces an inferior sound, the numbers say. The way to fight back is to stop this slavish devotion to the stats and go wind the thing out on good roads in imperfect conditions, which is to my mind the ultimate test of a grand tourer's competence. Southern California was rocked this winter by wild weather – much of the Angeles Crest Highway that dances along the spine of the San Gabriel Mountains was closed due to heavy snow. So much for Plan A. Some roadside rerouting led to some promising roads, so I pointed the Aston into the curves. The V12 roar is a profound part of this car's appeal. Uphill and building steam, the Vantage is a symphony's brass section playing the sounds of wolves on the hunt. Downshifts yowl and snarl like a pack crashing through the underbrush in search of prey. Under deceleration, it sounds like lupine static, unearthly and resonant; wound out it's a frenzied whir. Every stab of throttle brings an immediate response: sound and acceleration in equal measure. If you have even the barest appreciation of joy, you can't stay out of the throttle. This is soulful, warm, analog – but merely honest rather than consciously retro. There's nothing here trying to simulate an authentic experience – it is an authentic experience. It's all right there, under the long and delicate hood – twelve cylinders displacing 5.9 liters. And inside the cabin, a seven-speed manual gearshift lever that moves through a dogleg pattern. This watch requires winding; it's a tactile experience that the quickest, most sophisticated dual-clutch automated manual can't touch.