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Weekly Recap For 7.8.16 | Autoblog Minute

Senior Editor Greg Migliore recaps the week in automotive news, including a look at the new V12 hypercar coming from Aston Martin and Red Bull Racing. Aston Martin Jeep Autoblog Minute Videos Original Video autos Red Bull Racing hypercar am-rb 001

Aston Martin is ready with your submarine, Mr. Bond

Aston Martin and Triton Submarines have teamed to build probably the world's most stylish and luxurious way to dive beneath the waves. Called Project Neptune, this two-passenger mini submarine looks like something designed and developed by Q Branch for James Bond. Though to be fair, the evildoers at Spectre might also appreciate a submersible that works a little Aston flair into its design. First announced last September, the Project Neptune submarine has now been revealed in its final production format. Looking equal parts speedboat and lunar rover, the design is dominated by a clear bubble pressure hull that permits an expansive view of the watery world around you. There is seating for three, with room for a pilot and two passengers. The pilot seat is in the middle, positioned slightly behind the two front passenger seats. Capable of diving to depths of 500 meters, the submarine has a top speed of 5 knots — or not quite 6 miles per hour, for all you non-nautical types. While that's not exactly DB11 territory, Florida-based Triton says the the Project Neptune sub has roughly four times the acceleration of the company's flagship model, the 3300/3 submersible. Triton builds a wide range of subs, ranging from pure utilitarian models that can dive to the deepest depths of the ocean floor, to posh creations that cater to super-wealthy clientele with a spirit of adventure. It goes without saying which customer base Project Neptune is meant to entice. If there is any doubt, simply peek inside. Forget any images you might have had of vinyl seats and a maze of pipes and knobs peppering the cabin. The seats are leather-trimmed with Aston Martin logos on the backrests, while the rest of the interior is finished in lightweight carbon fiber. "The interior is quintessentially Aston Martin," says John Ramsay, chief technical officer at Triton Submarines. "The prototypes look incredible, being simultaneously functional and beautiful." Because you don't want to have the exact same mini-sub as your neighbors — perish the thought — there will be three Designer Specifications available. These have been created by the British automaker's own design team, while further customization can be handled by Aston's bespoke service, fittingly called Q by Aston Martin. With the least expensive Aston Martin costing about $150,000, how much will it take to pair your 2019 Vantage with your own Aston mini-sub?

Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.