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Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Aston Martin expanding Lagonda Taraf availability outside of Middle East

Aston Martin has been working at reviving the Lagonda marque for several years now. But when it finally did with the Taraf sedan, it was initially prepared to offer it only in the Middle East. That apparently ruffled some feathers with prospective buyers in other parts of the world, which has prompted Aston to expand the super-sedan's availability to additional markets. Moving forward, the Lagona Taraf will now be available in EU-compliant markets, including the UK, Europe and South Africa, and will be offered in both left- and right-hand-drive configurations. Those will still need to be spread out, however, among the strictly limited run of 200 examples, to be built along the same small-batch assembly line responsible for other exclusive offerings like the V12 Zagato, the One-77 and the new Vulcan. The Taraf was launched a few months ago in Dubai, based on Aston's long-serving VH architecture and ubiquitous 6.0-liter V12. With styling inspired by the iconically wedge-shaped Aston Martin Lagonda sedan of the 1970s, it stretches longer than the Rapide for more interior space, and retails for an undisclosed price. Unfortunately, no announcement was made regarding potential availability in North America, so despite the expanded scope of the Taraf's market, it looks like we'll still be left out of the action. Reached for comment, Aston Martin told Autoblog that there's no update yet on US availability, but that the prospect remains unlikely. We'll sure to keep you posted if we hear otherwise, but given the confirmation of European availability, we wouldn't be surprised to see the Taraf on Aston's show stand in Geneva this week. ASTON MARTIN EXPANDS LAGONDA TARAF LUXURY SALOON AVAILABILITY - New Lagonda Taraf will be offered to customers outside the Middle East - Series production remains limited to 200 bespoke limousines - Super saloon will be available in left or right-hand drive 28 February 2015, Gaydon: Aston Martin is today announcing that the luxurious new Lagonda super saloon will be made available, in strictly limited numbers, to more customers around the world. Aston Martin will now accept orders for the Lagonda Taraf – the latest in a proud line of saloons revered worldwide as 'the finest of fast cars' – from prospective owners in more major markets.

Nissan could have bought a stake in Aston Martin as early as 2012

Aston Martin has a very interesting future ahead of it. While the British brand appeared to be struggling with aging tech for a while, fresh investment from Daimler may have shown a light toward the future with the brand getting engines and electronics from them. Also, former Renault-Nissan top exec Andy Palmer has jumped ship from the French/Japanese automaker to become CEO of the much smaller sports car company. Interestingly, though, new reports from unnamed Nissan sources have indicated that Palmer has been pushing to work with AM for years.
Three unnamed company insiders told Reuters that Palmer made attempts to convince Renault-Nissan CEO Carlos Ghosn in 2012 and 2013 to invest in Aston Martin, but his proposals were shot down both times for unspecified reasons, according to Automotive News. "We looked carefully at the proposal but we passed on it," said one of the sources.
You can easily see why Palmer was eying Aston Martin even back in 2012. It's no secret that the British sports car mavens were in need of extra funding, well before the Daimler investment. Building vehicles these days is only getting more expensive with stronger safety and emissions requirements. Just look at the brand's desperate hope to get a side-impact crash exemption to keep selling its models in the US as an example.