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Aston Martin reveals hardcore Vantage GT3 special edition

If there are two things of which we've seen a lot in recent years, they're versions of the Aston Martin Vantage, and road-going sports cars wearing the name GT3. And you know what? We're not tired of either just yet. So we're pleased to report that the two have come together with the release of the new Aston Martin Vantage GT3. The ultimate evolution of Gaydon's nimble little sports car, the Vantage GT3 is lighter and more extreme than any version to date. Envisioned as a street-legal mid-point between Aston's successful racing cars and its coveted luxury GTs, the Vantage GT3 packs a number of key upgrades to make it lighter, more powerful and more hard-core than its stablemates. For starters, the company's ubiquitous 6.0-liter V12 has been upgraded with a new intake manifold and torque tube made from magnesium and a full titanium center-exit exhaust system. Although final figures are yet to be announced, Aston Martin figures it'll crank out around 600 metric horsepower – 592 by our standards, more than any iteration of the engine to date (including the flagship Vanquish) or any road-going Aston this side of the One-77. The other side of the power-to-weight ratio is optimized through the extensive use of carbon fiber. Aston has replaced the front fenders, hood and doors with the lightweight weave, as well as the center stack and Alcantara-trimmed racing buckets. Customers can even opt for a carbon-fiber roof and the rear glass to be replaced by plexi. The result is a projected curb weight of around 3,450 pounds, or a good 220 pounds lighter than the V12 Vantage S. A more extreme aero kit (also made of carbon, naturally) includes a splitter jutting out from under the nose and a big rear wing, and Michelin Pilot Super Sport tires sit at the edges of a wider track. Only 100 examples of the Vantage GT3 will be offered after its debut at the Geneva Motor Show next month, with deliveries slated to begin later this year as Aston prepares its next generation of Mercedes-powered sports cars. INSPIRED BY RACING: THE ASTON MARTIN VANTAGE GT3 SPECIAL EDITION - Lightweight and extreme Vantage special edition limited to 100 cars - Motorsport-derived chassis, aerodynamics and handling - Bridges the gap between road and race track driving 18 February 2015, Gaydon: Aston Martin is today revealing the first details of its most potent and uncompromising Vantage to date: the track-inspired Vantage GT3 special edition.

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule

Aston Martin CEO plans for seven-vehicle lineup

Aston Martin which has survived for the last hundred or so years with a remarkably tiny vehicle lineup, is now making preparations for its next seven vehicles, according to the company's CEO, Andy Palmer. The CEO elaborated on the company's "Second Century Plan" explaining that it'd feature a three-pillar product road map that is apparently "crystal clear." Pillar one, sports cars, should surprise no one. The three-pronged lineup will continue, with the new DB11 sandwiched between the Vantage and Vanquish replacements. But don't expect more than three Aston sports cars – Palmer shut down the idea of a car below the Vantage. Next, we have "saloons," which means sedans, if you prefer coffee to tea and Hershey's to Cadbury. This is trickier, of course. In April of 2015, we reported that the Rapide sedan would die and that the DBX would be its replacement. But in October, we reported that the Rapide name may live on as an all-electric model. That same April report also claimed we'd see a Lagonda-badged sedan, which now seems like a virtual certainty following the success of the rare Lagonda Taraf. The tea leaves of pillar three – crossovers and "specials" – are the most difficult to read. We know the rakish DBX crossover is coming. But we're wagering that Aston will complement its CUV/SUV lineup with something more traditional that could combat stuff like the Bentley Bentayga. But rather than badging it as an Aston, we think it's more likely this hypothetical vehicle would be badged as a Lagonda. Here's why. The last thing we wrote about a Lagonda SUV came in July 2014, when reports indicated that plans for such a vehicle had been abandoned. But with the explosion in CUVs at virtually every price point, it seems impossible for Aston Martin to ignore the segment. This would give the company a two-pronged approach. We doubt Aston would reestablish the Lagonda brand to just sell a single vehicle. What about the specials, though? That sounds like low volume and high performance to us, which could mean a One-77 successor. Aston has gone on record as saying it'd be open to aerodynamic god Adrian Newey penning a hypercar design. In fact, regarding a Newey-designed Aston, Palmer himself said, "There is rarely smoke without fire." If this were to ever happen, though, we're betting it won't be for some time. The DB11, Vantage/Vanquish replacements, and DBX will be the first new vehicles from the brand, Palmer indicated.