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Aston Martin expanding Lagonda Taraf availability outside of Middle East

Aston Martin has been working at reviving the Lagonda marque for several years now. But when it finally did with the Taraf sedan, it was initially prepared to offer it only in the Middle East. That apparently ruffled some feathers with prospective buyers in other parts of the world, which has prompted Aston to expand the super-sedan's availability to additional markets. Moving forward, the Lagona Taraf will now be available in EU-compliant markets, including the UK, Europe and South Africa, and will be offered in both left- and right-hand-drive configurations. Those will still need to be spread out, however, among the strictly limited run of 200 examples, to be built along the same small-batch assembly line responsible for other exclusive offerings like the V12 Zagato, the One-77 and the new Vulcan. The Taraf was launched a few months ago in Dubai, based on Aston's long-serving VH architecture and ubiquitous 6.0-liter V12. With styling inspired by the iconically wedge-shaped Aston Martin Lagonda sedan of the 1970s, it stretches longer than the Rapide for more interior space, and retails for an undisclosed price. Unfortunately, no announcement was made regarding potential availability in North America, so despite the expanded scope of the Taraf's market, it looks like we'll still be left out of the action. Reached for comment, Aston Martin told Autoblog that there's no update yet on US availability, but that the prospect remains unlikely. We'll sure to keep you posted if we hear otherwise, but given the confirmation of European availability, we wouldn't be surprised to see the Taraf on Aston's show stand in Geneva this week. ASTON MARTIN EXPANDS LAGONDA TARAF LUXURY SALOON AVAILABILITY - New Lagonda Taraf will be offered to customers outside the Middle East - Series production remains limited to 200 bespoke limousines - Super saloon will be available in left or right-hand drive 28 February 2015, Gaydon: Aston Martin is today announcing that the luxurious new Lagonda super saloon will be made available, in strictly limited numbers, to more customers around the world. Aston Martin will now accept orders for the Lagonda Taraf – the latest in a proud line of saloons revered worldwide as 'the finest of fast cars' – from prospective owners in more major markets.

2014 Aston Martin Vanquish Volante

Recently, a fellow editor at AOL asked me to choose "the most beautiful car on the road" for a story he was preparing. I was allowed to choose any vehicle, at any price, as long as it was a model currently in production and offered for sale. The well-oiled gears in my head only needed to turn about half a revolution before I had an answer: The 2014 Aston Martin Vanquish Volante. My decision was simple and my logic sound, because the two-seat Volante is jaw-droppingly gorgeous – whether in pictures or in person. Its long, slender chassis is covered in an artfully sculpted carbon-fiber skin that reeks of sexiness, power and exclusivity. In my mind, there's nothing on the road today with such exquisite lines. But a seductive appearance is meaningless if there's no substance beneath the skin. To allay my concerns, Aston Martin invited me to Palm Springs to spend a couple of days with the car. The region's desert topography promised nice weather and spectacular drive opportunities – that is, if I could stop staring and climb behind its wheel. The insulated triple-layer cloth on the Aston will expose the sky in about 14 seconds. Aston Martin launched its all-new 2014 Vanquish Volante at the last August's Pebble Beach Concours d'Elegance in Monterey as the successor to its DBS Volante. This two-seater is physically and mechanically identical to the Vanquish coupe, but the fixed carbon-fiber roof of the coupe has been replaced with a power-operated retractable soft top for open-air motoring. Before you question employing a soft folding roof on a $300,000 vehicle, let me remind you that such designs actually offer major advantages over today's folding hardtops. They are invariably lighter, far less complex, and their much more compact nature makes them easier to package without compromising a car's aesthetics. When engineered and executed properly, as is the case with the Volante, few will miss solid panels. The insulated triple-layer cloth on the Aston will expose the sky in about 14 seconds at the push of a switch, and it will rise or retreat at speeds up to 30 mph. Unlike its previous open-air executions, this is the first time that Aston Martin has built a convertible with a full-height windscreen, which means the front glass runs all the way up to the fabric roof for a much cleaner transition. The Volante, like all of its Aston Martin siblings, shares the automaker's Generation 4 VH platform, which is company-speak for an all-aluminum monocoque chassis.

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx