2012 Aston Martin S on 2040-cars

Auto blog

Roger Moore's 1970 Aston Martin DBS sells for $900k [w/video]

Think of Roger Moore zipping around Europe in an Aston Martin thwarting evil plans, and you'll probably think James Bond, right? Wrong. Because though 007 has driven a variety of Astons in the various films over the years, none of those were in the Moore era. He drove a Chevy Impala in Live and Let Die, a Mercedes in The Man With The Golden Gun, a Lotus Esprit in both The Spy Who Loved Me and For Your Eyes Only, a Range Rover in Octopussy and a Ford LTD in A View to a Kill. But that wasn't the only jet-setting do-gooder Moore played. He drove a Volvo as Simon Templar in The Saint, but after that and before his Bond days, he got his turn behind the wheel of an Aston in a television series called The Persuaders! The show starred Moore as Lord Brett Sinclair and Tony Curtis as American playboy Danny Wilde in a TV series that ran on both ITV in the UK and ABC in the US. It sadly only ran for one 24-episode season, but remains a cult classic. The series was as much about the cars as it was the stars, with Curtis speeding around Europe in a Ferrari 246 GT Dino and Moore in this yellow 1970 Aston Martin DBS. And it just sold at auction. As Octane pointed out when it drove the car for its September 2013 issue, the car was loaned to the show's producers and, though it packs the 4.0-liter inline-six of the DBS, was fitted with the wheels and badges of the Aston Martin V8 that followed – just without the eight-cylinder engine. It was sold to a private owner after the show finished filming and then bounced around different owners before collector and enthusiast Mike Sanders bought it and subsequently sold it to one Ed Stratton. Ed brought it back to show spec, took it to Villa d'Este, had Moore and Curtis sign the inside of the trunk lid, and now put it up for auction. The star of Bonhams' 15th annual sale at the Aston Martin Works in Newport Pagnell this past weekend, the DBS sold for a record GBP533,500 – equivalent to almost $900k at today's rates – contributing to GBP8.7 million ($14.6m) in total sales that day. Find the press release below, along with a video of a pretty great scene from The Persuaders! with both Moore and Curtis. ROGER MOORE'S 'THE PERSUADERS!' ASTON MARTIN SETS WORLD RECORD FOR A DBS SOLD AT AUCTION 17 May 2014, The Aston Martin Works Sale In its 15th year Bonhams Aston Martin Works sale totals at GBP8.7 million Roger Moore's 'The Persuaders!' Aston Martin DBS sets world record for DBS sold at auction, selling for GBP533,500.

Lotus and Aston Martin to hook up?

This has been a tumultuous year for Lotus - to say the least - from the company being sold off back in January to its CEO Dany Bahar being fired in June to its questionable financial status and rumors of the British automaker being sold off to another automaker. First, we heard that Volkswagen was interested in acquiring Lotus and parent company Proton, a rumor that was later dismissed. Now Automobile is reporting that fellow Brit Aston Martin could be in the market to work with or possibly even merge with Lotus.
While this is pure speculation at this point, such a venture could prove to be beneficial for both independent companies. That's because with Lotus focused on lightweight, relatively affordable sports cars and Aston Martin producing high-end performance cars, there is virtually no product overlap between the companies. The article suggests that a person or company wanting to merge these two automakers would have to raise between $1.1 billion and $1.6 billion in order to make a go of it, however.
We're not sure what to think of this latest rumor, but anything that can help get the struggling brand back to health at least has our interest.

Tesla loses top communicator Simon Sproule to Aston Martin

Looking for a new job? Have experience working in a frenetic environment, promoting cutting-edge mobility products for a demanding boss determined to change the way we travel on this planet, as well as how we trek to others? We hear Tesla Motors just might have an opening for such a person. Again. Simon Sproule, the electric automaker's vice-president of communications and marketing is vacating his cubicle after a mere six months in order to become the chief marketing officer (CMO) over at Aston Martin. That position had gone begging for a year until this appointment. Once he's settled into his new digs, Sproule will again be breaking rock with former Nissan associate Andy Palmer who himself recently took the top spot at the British luxury marque. The move comes at what seems like an inopportune time for Tesla. It has a big D product announcement – suspected to be an all-wheel-drive update of the Model S – scheduled just two days from now and the reveal of its "mass market" Model ? early next year. The company declined our offer to comment on the situation. Aston Martin, on the other hand, should be happy to finally have someone at the marketing helm, what with the recent dropping of the veil from its Lagonda sedan and what's likely to be a bevy of new product built on its forthcoming platform. News Source: PR WeekImage Credit: Haruyoshi Yamaguchi / Bloomberg via Getty Images Green Marketing/Advertising Aston Martin Tesla simon sproule