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Aston Martin may have filed a trademark for a new logo [UPDATE]

UPDATE: Aston Martin did indeed file a trademark for the logo below, but company CEO Andy Palmer has confirmed it will be used for merchandise and won't replace the classic winged logo on cars. Here's Palmer's tweet: For those who reached out, we have no intention to remove/change the Aston Martin Wings.This logo is for merchandise https://t.co/iWdejAwO00 — Andy Palmer (@AndyatAston) January 23, 2017 "There's a shortage of perfect breasts in this world. It would be a pity to damage yours." Those words were spoken by Cary Elwes in the classic 1987 film The Princess Bride. Or, if you prefer, they were written by William Goldman in his book from 1973 by the same name. Either way, it doesn't matter. The point is, there aren't many things in this world that are perfect, and that have stood the test of time without alteration. The Aston Martin logo is one of those rare things. Apparently, Aston Martin filed a trademark application for a new logo. You can see it below. It's unclear where this design might make an appearance. If it's on pens, watches, or some other non-vehicular form, that's fine. If it's on the bonnet of a new supercar rolling down the line at Aston's plant in Gaydon, well... that's another matter entirely. Please, Aston Martin, your logo is perfect and has stood the test of time. Don't even think about changing it. Related Video:

Aston Martin trademarks DB10 through DB14

What comes after DB9? That's the big question currently surrounding Aston Martin as the British purveyor of luxury GTs prepares to replace its long-serving core model. And now we may have a clue at what the answer will be. Reports coming in from the UK indicate that Aston Martin Lagonda Ltd. has applied for trademarks on a succession of model names, starting with DB10 and extending all the way up to DB14. That doesn't mean that the DB9's successor will necessarily adopt one of those, however, as word has it that some elements within the company would rather stick with the name DB9 rather than move forward, as the company has traditionally done over the years. Whatever it's ultimately called, the DB9's replacement is expected to be built on Aston's upcoming new platform that will replace the aging VH architecture. We're anticipating that it will also pack the new AMG-sourced turbo V8, and if it does, it could end up replacing both the DB9 and the V8 Vantage. The old DB7 that put the brand back on the map in 1994 and lasted until 2004 was offered with both a 3.2-liter inline-six and the brand's ubiquitous 6.0-liter V12.

Aston Martin considering three new model lines

With a new captain at the helm and flush with development cash, Aston Martin is undertaking an ambitious revitalization. The company provided some new details on that plan at the Shanghai Motor Show this week. Called the Second Century plan, the steps outlined by the company's new chief executive Andy Palmer include replacing every model in Aston's lineup by the end of this decade – now less than five years away. That's a pretty aggressive plan, but one that critics would say is sorely needed for a company with a model line as antiquated as Gaydon's. But that's not the end of the story. In addition to replacing its current models, Aston's revitalization plan also calls for adding "up to three new model lines" to its range. Now we already knew that the British automaker is working on bringing the DBX crossover concept to production, as well as a Lagonda sedan more widely available than the strictly limited Taraf. But just what that third model line would be, we don't know at this point. We could be looking at a new sports car, an additional Lagonda model (perhaps a larger crossover) or something else entirely. One thing's for sure, though: Aston isn't about to reskin one of its current models and call it a day as it has been (to considerable effect, mind you) for much of its recent history. It has a new platform under development, a new deal with Mercedes to provide engines and other technologies, and an influx of R&D funds provided principally by its new stakeholder Investindustrial. All of that adds up to a breath of fresh air being blown into the century-old automaker the likes of which it hasn't seen since Ford rescued it from obscurity in the 1990s and gave most of the building blocks it's still using today. ASTON MARTIN LAGONDA LOOKS AHEAD IN CHINA - Asia show debuts for DBX Concept and Lagonda Taraf - Comprehensive product renewal and expansion ahead - Aston Martin underlines commitment to the Chinese market 20 April 2015, Shanghai: Luxury British car brand Aston Martin Lagonda is confidently looking to the future at the 16th Shanghai International Automobile Industry Exhibition, with CEO Dr Andy Palmer leading the company into an exciting new era reaching far into the next decade. For the first time in China the innovative DBX Concept and exclusive Lagonda Taraf were unveiled, spearheading Aston Martin's display at the show.