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Weekly Recap: Aston Martin to add another sports car, new Lagonda sedan, EVs

Aston Martin will revamp and expand its lineup as part of a five-year plan laid out by the company's new executives. If it succeeds, the strategy will position Aston for growth as an independent automaker with a more stable future in its second century. Aston will replace all of the cars in its current lineup and add a fourth sports car to its stable. It currently has three: the DB9, Vanquish and Vantage. The unnamed sports car will be joined by a production version of the DBX concept – an all-wheel-drive electric car that treads near crossover territory – that was revealed at the Geneva Motor Show. Aston's electric strategy also includes a potential electric-powered Rapide. Eventually, Aston plans to build a new four-door Lagonda. Though Aston will diversify its portfolio and the range could expand to seven vehicles, it will limit production to around 7,000 units annually, said Aston Martin marketing and communications director Simon Sproule, who described the company's strategy in an interview with Autoblog. CEO Andy Palmer, who joined Aston last year from Infiniti, has also spoken recently about remaking the company for the future. EVs are a major part of Aston's future, Sproule stressed, because they allow the automaker to "balance" its portfolio. Aston is studying the feasibility of an electric Rapide and is working with an undisclosed engineering firm. It's likely to use a plug-in setup and would cost $200,000 to $250,000 or more. It could use either a rear-wheel or all-wheel-drive configuration. View 14 Photos "It's a study, but we're serious about it," Sproule said. He added for emphasis: "If not this, there will be an electric Aston Martin in the future." Aston has taken note of what Tesla has done with the brisk-driving Model S and decided that's the dynamic it wants for some of its own cars. Even though EVs don't emit the same sonorous note as a V12 – they're better than the alternative, Sproule said. "The sound of silence is much more preferable than the sound of a four-cylinder whining away under the hood of an Aston Martin," he said. Speaking of V12s, they're not going away. Aston will continue to make its own V12 engine, but will source its V8 from Mercedes-AMG (whose parent, Daimler, owns a small stake in Aston). While the V12 is sure to please the faithful, Aston admits EVs and the crossover-like DBX will rankle many. Sproule argues those are the moves that will keep Aston relevant.

Mercedes to offer SL, GL platforms to Aston Martin?

The agonizingly slow courtship between Aston Martin and Mercedes-Benz has been a regular topic of conversation ever since the 2009 Lagonda Concept debuted, riding on a Mercedes GL chassis. Beyond that one polarizing concept, though, nearly every other attempt to pair the two brands up in a major way has fallen through. Only the technical partnership between Mercedes and Aston for certain components from AMG, which was negotiated back in July, has held up so far.
That may finally be set to change, according to an excellent profile of the two brands' relationship from Automobile, which claims that two platforms will unite the Germans and Brits. The first tie up is, not surprisingly, a sports car.
As Aston Martin's VH platform - which underpins every car that comes out of Gaydon - continues to age, the pressure will well and truly be on Aston to find a next-gen replacement to underpin the successors to the Vantage, Vanquish, DB9 and Rapide. Automobile claims Mercedes has just such an architecture, in the form its new modular sports car platform. This new platform is slated for the next-generation SLK and SL and is still in its design infancy.

Aston Martin confirms new platform under development

It's been thirteen years since Aston Martin introduced the original V12 Vanquish. The model was effectively been replaced twice over by the time it reached its Bar Mitzvah, but its underlying platform is still around. And not just around, either: it underpins everything Aston makes and has made ever since it came on the scene, save for the Cygnet and the One-77 supercar. That includes the V8 and V12 Vantage, the short-lived Virage, the new Vanquish, the DB9, DBS, V12 Zagato and even the four-door Rapide. But while it may seem like forever that Aston's been using the VH platform, it won't be around forever more. In announcing its positive financial results for 2013, Aston Martin CFO Hanno Kirner confirmed: "We are engineering a completely new architecture and technologies to ensure that our next generation of sports cars is at the forefront of design, performance and technology." The new platform is expected to underpin the next generation of Astons Martin, and will be powered by a new V8 engine being developed by Mercedes-AMG, similar to the arrangement that sees V12s furnished to Pagani for the Huayra. Whether an AMG-developed V12 is also in the cards for Aston Martin remains to be seen – the company ran on V8 power alone from the mid 70s (when its six-cylinder engine was retired) until the Ford-developed DB7 brought six- and then twelve-cylinder power. That aging but glorious 6.0-liter engine, by the way, still powers the vast majority of the company's lineup. The platform and associated technologies are being funded by the influx of capital from shareholders Investindustrial, Primewagon and Adeem Investment and by a 13-percent increase in revenue due to the launch of the new Vanquish Volante and V12 Vantage S, as well as the company's expansion into new markets like Mexico and Thailand. It wasn't long ago that upon spending a week with the company's Vanquish coupe that we fell just short of love, wondering aloud how long Aston could weather its uncertain financial picture while still relying heavily on elderly technology and drivetrains cradled in elderly platforms. We now appear to have our answer, and we like what we're hearing. Aston Martin Holdings (UK) Limited Full Year Results 2013 28 April 2014, Gaydon: Aston Martin Holdings (UK) Limited is today announcing full year results for the 12 months ended 31 December 2013.