2010 Aston Martin V8 Vantage Base on 2040-cars

Auto blog

Aston Martin considers manufacturing cars in America

Aston Martin is getting closer to determining where it will built its new assembly plant. An initial shortlist included 19 possible locations, and now the company has reportedly narrowed it down to just four – two in the UK, one in the Middle East, and one here in the United States. The decision, however, may be dictated as much by outside factors as it is by the automaker's own preferences. The new plant is earmarked to handle production of the forthcoming new DBX. If Aston decides to build the crossover based on Mercedes underpinnings, it could opt to locate its assembly plant in the Southern United States to be close to the Alabama plant where Benz builds the GLE- and GLS-Class models. If Aston elects to build the DBX on its own chassis, it could open up a number of other options. According to Reuters, that could include two potential sites in the United Kingdom and another in the Middle East. The British automaker was previously reported to be closely considering a former Royal Air Force base in Wales to build its plant with considerable government incentives. Jaguar's former Browns Lane plant in Coventry was also said to be in contention. But Reuters reports that an 80-acre plot just to the north of Coventry in the Sutton Coldfield area is also on the table. Few details are known as to the potential Middle Eastern site, however the company is part owned by several Gulf-region shareholders. Although the largest portion of 39 percent is held by Italian holding company Investindustrial and 5 percent by Daimler, much of the remaining 56 percent is held by Kuwaiti investment companies. We don't doubt, then, that the oil-rich Persian Gulf state is in contention as well.

Ford's J Mays feels vindicated by Fusion reception

It's hard to think back now, but the same man overseeing the design of the 2013 Ford Fusion also presided over a rather lackluster period in Ford design, highlighted by vehicles like the Five Hundred and Freestyle. With the redesigned Fusion receiving high praise, J Mays tells Automotive News that he feels vindicated from criticisms suggesting he's not a daring enough designer.
When Mays took over as lead of design in 1997, he admits to having quite an ego ("My head would barely fit through the door some days. I've long since gotten over myself") and the workload to match. With the Blue Oval's portfolio full of premium brands like Aston Martin, Jaguar, Land Rover and Volvo at that point, along with the bread-and-butter Ford, Lincoln and Mercury models, Mays certainly had quite the challenge.
It was in the mid-2000s that Mays took over just the premium brands, and took on the new title of Chief Creative Officer. At the time, Mays endured some criticism for looking backwards to retro styling, rather than setting a new standard for American car design - criticism that Mays says he is free from with the all-new Fusion.

Aston Martin boss says DBX is about securing the future

The Aston Martin DBX was a revelation when it debuted at the 2015 Geneva Motor Show. Not only did the concept evolve the British brand's traditional shape into a high-riding crossover coupe, there were electric motors to power each wheel. Just a few weeks ago, we learned that the company secured $306 million in funding to actually bring the DBX to production. Now, CEO Andy Palmer is talking about just how important the model is for the future. With the DBX moving into such a radically different segment than the rest of the lineup, the model gives Aston Martin the opportunity to go after a new group of customers. "You can't create enough working capital with just 7,000 cars a year whichever way you look at it. You've got to extend the portfolio somewhere, and I'd rather do this than sell caps and t-shirts," Palmer said to Auto Express, taking a slight dig at Ferrari. While Aston calls the DBX a crossover, its coupe-like lines don't look like any other vehicle in the segment, especially other high-style CUV attempts like the BMW X6 and Mercedes-Benz GLE-Class Coupe. Apparently, that differentiation is entirely on purpose. "We think there is a different space to the traditional SUV. Why? Because we make beautiful cars, and it's hard to make a beautiful SUV. It's hard to make a box beautiful," Palmer said to Auto Express. The production DBX will gain two more doors for the start of production in 2019, according to Auto Express. The high-performance electric powertrain will remain, though, and Aston will aim for a range of over 300 miles. Earlier reports also suggested that the CUV could be produced at a new factory in the US. Aston Martin isn't abandoning its performance legacy entirely, though. The DBX is just one part of Palmer's Second Century plan, and the other major pillar is replacing every model in the brand's lineup by the end of the decade. One of them has already been spotted testing. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.