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2017 Aston Marin Lagonda could live on Mercedes M-Class platform

A few weeks ago, we brought you news from the launch of the Aston Martin Vanquish Volante that the British brand, which is formally known as Aston Martin Lagonda, was still planning on going ahead with a Lagonda-badged crossover. Now comes word that that vehicle could very well be based on a Mercedes-Benz M-Class.
When the first Lagonda Concept debuted at the 2009 Geneva Motor Show, it sat on a Mercedes-Benz GL-Class platform, some four years before Aston Martin and Mercedes-AMG deal was inked. And with that partnership, which will see Aston Martin gain access to AMG electrics and "bespoke, V8 powertrains," the opportunities for platform sharing are many.
Dr. Ulrich Bez, the boss of Aston Martin, told the UK's AutoCar, "I look at what Porsche is doing with the 911 as its core business and then it is able to do models like the Cayenne based on the Volkswagen Touareg. It is good business." We've said many times that we'll tolerate exotic CUVs and SUVs if it means keeping the beloved core models alive, which has been the case with Porsche. We see no reason Aston Martin wouldn't be able to do the same.

Aston Martin names new regional chief for the Americas

Aston Martin has named a new president for the Americas region. Starting October 26, the role will fall to Laura Schwab, who joins Aston from rival Jaguar Land Rover. The Louisville, KY native is a graduate of the law school at the University of Kentucky. She worked in the technology sector in Southern California before embarking on a career in the automotive industry, working for JLR in a variety of marketing and communications posts. She has served for the past year and a half as JLR's marketing director, having previously worked in Land Rover's North American office in a variety of capacities. In her new job, Schwab will be responsible for all of Aston Martin's activities in the Americas, including the United States, Canada, Mexico, and South America. She'll be working out of the company's regional headquarters in Irvine, CA, reporting to directly global sales director Christian Marti. Pictured above is the DB10 created for the latest James Bond movie, on display in Monterey this summer. "Laura is an excellent addition to the Aston Martin team. Throughout her career in the automotive business, Laura has demonstrated an ability to implement marketing and retail programs to drive growth," said Aston Martin CEO Andy Palmer in the statement below. "As we embark upon delivery of our six-year 'Second Century Plan' the Americas region offers a considerable opportunity and I look forward to Laura applying her skills to help us grow awareness of the Aston Martin brand in this region." Related Video: ASTON MARTIN APPOINTS LAURA SCHWAB AS NEW AMERICAS REGIONAL PRESIDENT 2 October 2015, Gaydon: Aston Martin is pleased to announce the appointment of Laura Schwab as President for Aston Martin The Americas, reporting to Global Sales Director Christian Marti, effective 26 October. Laura joins Aston Martin from Jaguar Land Rover where she worked most recently as Marketing Director, leading marketing communications, experiential events, sponsorships, product marketing, customer engagement and corporate social responsibility. Based at the company's regional headquarters in Irvine, California, Laura's role as Regional President embraces sales and service, public relations, brand marketing and communications to both Aston Martin's customers and 46 dealers in the region, spanning the United States, Canada, Mexico and South America.

Aston Martin to keep the faith with V12, manual transmission

Downsized engines and dual-clutch transmissions may be the way the industry is heading, but Aston Martin is more deeply rooted in the past than most. Which could explain – at least in part – why the British automaker is planning on sticking with V12 engines and manual transmissions for the foreseeable future. After speaking with Aston's new chief executive Andy Palmer at the Geneva Motor Show last week, Car and Driver reports that Gaydon is in no rush to get rid of the building blocks that have made it what it is today. And that means continuing to evolve its VH architecture, twelve-cylinder engine and six-speed manual gearbox. The company is working to develop a new platform and is collaborating on a new twin-turbo V8 with Mercedes-AMG. But those are still several years out, and Aston doesn't plan to wait that long before rolling out new models. Before the new AMG-powered Vantage is ready, C/D reports that Aston will introduce the replacement for the DB9 that will still be based on the VH platform and pack an evolution of the company's ubiquitous and long-serving 6.0-liter V12. "That platform was definitely far ahead of its time," Palmer told C/D. "It should have been described as a modular architecture, like [VW's] MQB or one of the other systems big manufacturers have adopted. We're always making excuses about it being an old platform, but if you were to compare the original VH platform to today's there's an enormous transformation. And it's a great way to build cars in the volumes that we do." The platform and the engine aren't the only old-school technologies Palmer is intent to keep. While Ferrari and Lamborghini do away with the manual altogether, and even Porsche goes PDK-only on the 911 GT3 and GT3 RS, Aston isn't giving up its clutch pedal any time soon. "I would love to be the last car manufacturer providing stick shifts in the U.S.," said Palmer. "That's my hope, we will keep the faith." Of course part of that could come down to Aston not having a dual-clutch transmission to offer, while its antiquated sequential gearbox lags behind the times. But it will likely gain access to Mercedes transmissions along with the engine deal.