2009 Aston Martin Vantage Roadster on 2040-cars

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Aston Martin rules out going downmarket

When Aston Martin sat alongside Jaguar under the Ford umbrella, the two had to be careful not to step on each other's toes. That kept the top end of Jaguar's sports and GT lineup at bay, and in the years since they parted company, Jaguar has steadily moved up-market with new versions of the XK and now with the new F-Type. But does that mean Aston Martin will in turn start offering cheaper models? "No, not at this stage," Aston's US chief Julian Jenkins told AutoGuide.com. "If there is an opportunity that we can sit comfortably within we will go after it." But for the time being, the V8 Vantage will remain the brand's entry-level model, coming in just under the $100K mark in base Vantage GT trim. Enthusiasts will remember the Cygnet, a version of the Toyota/Scion iQ which Aston reskinned and sold to customers looking for a more compact, economical mode of transportation without skimping on luxury. But that model never made it to North America, and lasted only a few years before being discontinued in 2013. More recently, Aston branched into the four-door market, first with the Rapide and now with the Lagonda Taraf. The Lagonda Taraf is a four-door luxury sedan initially launched in the Persian Gulf, but under consideration for additional markets. The company has been on and off the fence regarding launching a crossover SUV like the Lagonda concept it showcased at the 2009 Geneva auto show to lukewarm reception. If Aston were to proceed with such plans, it would be up against the likes of the upcoming Jaguar F-Pace, Bentley Bentayga and Maserati Levante.

Aston Martin hits the open water with Quintessence Yachts

We know, we know: life is tough. You drive your Aston Martin Vanquish Volante from your mansion to the yacht club, and then what? Just get on board any old yacht? Of course not. You're going to need an Aston Martin speedboat, and fortunately that's just what we have here. Born of a partnership among the British automaker, Dutch boatbuilder Quintessence Yachts, and the naval architects at Mulder Design, is the upcoming AM37. The speedboat, as you might have guessed, measures 37 feet long – which is a little more than two Rapides parked end to end (or nearly four Cygnets). Though there's only three images, we can already see the vessel's design takes cues from Aston's luxury GTs, particularly in the driving console. It looks a lot sleeker, at any rate, than the Voyage design we saw a few years ago, and at least as cool as the 20-foot speedboat Ian Callum designed to go with the Jaguar XF Sportbrake. Full technical details have yet to be released as well, but Quintessence says the vessel will feature a "hi-tech composite structure allied to luxury sports car-like handling, performance and comfort." It'll also incorporate voice control and touchscreen display for the navigation and multimedia system. The yacht will be offered in two versions: the AM37 with a top speed of around 50 knots (the maritime equivalent of 57 miles per hour) and the AM37 S that'll top out at 60 knots (nearly 70 mph). That's mighty fast on the open water, with no stop signs or traffic gridlock to slow you down. Just the waves on the open water. We don't know what will motivate the vessel to such speeds, but we're hoping for a marine version of Aston's signature 6.0-liter V12. Maybe even two of 'em. It wouldn't be unheard of, after all: Lamborghini has made boat engines, and a Ferrari-powered hydroplane set a longstanding record in the 1950s. Far more than the usual branded wristwatch or luggage, we're looking forward to seeing this one (quite literally) launch. Driven to succeed: Quintessence Yachts and Aston Martin • Exciting sports car firm association creates a series of unique powerboats • Stunning style, advanced technologies and exquisite craftsmanship • Highest standards of yacht design and construction 29 April 2015, Gaydon: Quintessence Yachts is today unveiling the first details of an exciting association with famous luxury British sports car maker Aston Martin which will result in the creation of a unique series of stunning new powerboats.

Vanquish 60th anniversary model has knobs made from classic Aston Martins

To celebrate 60 years at Newport Pagnell, Aston Martin Works is producing six different takes on the Aston Martin Vanquish in conjunction with personalization arm Q by Aston Martin, each themed to one of the previous six decades. The collectibles will come in coupe and convertible forms and wear exterior features that immediately identify them as anniversary cars, but their finest detail is in the cockpit: the metal for the console knob bezels will come from pistons taken out of six Aston Martins built in Newport Pagnell over the past 60 years. The first has been shown at the company's Christmas gathering for customers, and it represents the most recent decade, 2005 to 2015; its knob bezels come from pistons that once did duty in an original Vanquish. Working backwards through time, the remaining five cars will be ornamented by pistons from a V8 Vantage supercharged, a V8 Vantage X-pack, a V8 Coupe, a DB5 and a DB 2/4 Mk II saloon. One of the bezels in each car will be inscribed with the relevant model, the other bezels will feature 60th anniversary text. Elsewhere around the offerings, each will be ornamented with Anniversary Yellow side strakes and wheels, heavy weave carbon fiber, the Q symbol on the fenders, the new Aston Martin Works 60th Anniversary logo embroidered into its leather and embossed on its sideplates and duotone seats with yellow cross stitching. You must apply to the Works department to ascertain the price, or you can head below to read the press release, which is free. ASTON MARTIN WORKS 60TH ANNIVERSARY LIMITED EDITION VANQUISH - Six bespoke models celebrate Aston Martin Works' 60th anniversary - Cars incorporate aluminium from Aston Martin pistons of relevant eras - Unique colour and trim treatments ensure ultimate exclusivity 12 December 2014, Newport Pagnell, Buckinghamshire: Aston Martin Works – which marks its diamond jubilee in 2015 – is celebrating 60 glorious years at Newport Pagnell with the commissioning of six limited edition sports cars. The first of the cars is being revealed today, Friday December 12, at the Buckinghamshire-based firm's customer Christmas celebration, which also forms the start of 12 months of exciting anniversary activity at Aston Martin Works. The six bespoke cars, all versions of the current Vanquish super GT in either Coupe or Volante form, are being created in association with the luxury British brand's Gaydon-based design team, and its ultimate personalisation service: Q by Aston Martin.