2009 Aston Martin Vantage Coupe on 2040-cars

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Aston Martin and Daimler continue talks on SUV project, CEO required

The Aston Martin Lagonda SUV concept revealed at the 2009 Geneva Motor Show didn't earn the plaudits the company is used to when it reveals new models, and it has lived an uncertain life ever since. Thought to have been scrapped along with the entire revival of the Lagonda brand, then thought to have been resurrected due to Chinese, Middle Eastern and Russian demand, another year passed before we heard more definitive talk about an Aston Martin expansion when AutoCar reported that the Lagonda could be built on one of Mercedes-Benz's AMG SUV platforms.
A report in Automotive News Europe indicates plans have gotten serious, its unnamed sources saying that the English carmaker is talking to Daimler "to extend their cooperation to building an SUV." Neither Daimler, Aston Martin nor Investindustrial, the managing partner among Aston Martin's ownership consortium, would comment. But with Investindustrial having pledged to expand the range, competitors like Bentley, Maserati and Lamborghini getting into the SUV racket and clear demand from current and future customers, it's easy to believe Aston Martin is working hard to put the pieces together.
One further potential bump on the road to an Aston SUV is the company's search for a new CEO. Ulrich Bez relinquished to top spot at the company at the end of 2013, and Aston reportedly will not finalize its model strategy without a new CEO in place.

Xcar tackles winter in an Aston Martin V12 Vantage S Roadster

The Aston Martin Vantage has an unusually long history, characterized by constant improvement. It was introduced ten years ago with a V8. Two years later Aston shoehorned in its ubiquitous V12, and more than five years after that, it upped the output. All the while it's offered Roadster versions of each iteration until we ended up with the fastest convertible the company had ever made. The resulting Aston Martin V12 Vantage S Roadster will reach a highway gallop by the time you've finished pronouncing its full name, but exciting as it is, the prospect of driving a soft-top convertible channeling 565 horsepower through the rear wheels in the snow is, well... let's just say that, while such a car would be near the top of our list in most situations, it wouldn't be our first choice for winter transportation. That hasn't deterred the team at Xcar from taking on a British winter in this ludicrous drop-top. What they found was a roadster that's anything but perfect, but one they're glad exists – even if there are better choices for snowy climes.

Aston Martin losses shrink, still amount to nearly $10k per car

Aston Martin's current lineup may be the best it's ever been, but that doesn't mean the automaker is making money off its Vantage, DB9, Vanquish and Rapide dream machines. In fact, the company lost $41 million in 2013, but that pretax figure is actually a third lower than in 2012. Revenue was up a promising 12.6 percent, according to Reuters. The Kuwaiti-owned British manufacturer blames its losses on the still troubled global economy, acknowledging that it's seen a small recovery in the ultra-high-end segment of the market. Global sales were up from 3,800 to 4,200 in 2013. To put it all in perspective, $41 million in losses on 4,200 units works out to around $9,700 lost per vehicle sold. That's no way to run a railroad. While the company's CFO, Hanno Kirner, told Reuters the company is hoping for a big bounceback by 2016, Aston's fortunes in the United States remain uncertain due to a new federal side-impact standards. The company has filed for exemption, although the jury is still out on the success of that petition.