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Aston Martin names new regional chief for the Americas

Aston Martin has named a new president for the Americas region. Starting October 26, the role will fall to Laura Schwab, who joins Aston from rival Jaguar Land Rover. The Louisville, KY native is a graduate of the law school at the University of Kentucky. She worked in the technology sector in Southern California before embarking on a career in the automotive industry, working for JLR in a variety of marketing and communications posts. She has served for the past year and a half as JLR's marketing director, having previously worked in Land Rover's North American office in a variety of capacities. In her new job, Schwab will be responsible for all of Aston Martin's activities in the Americas, including the United States, Canada, Mexico, and South America. She'll be working out of the company's regional headquarters in Irvine, CA, reporting to directly global sales director Christian Marti. Pictured above is the DB10 created for the latest James Bond movie, on display in Monterey this summer. "Laura is an excellent addition to the Aston Martin team. Throughout her career in the automotive business, Laura has demonstrated an ability to implement marketing and retail programs to drive growth," said Aston Martin CEO Andy Palmer in the statement below. "As we embark upon delivery of our six-year 'Second Century Plan' the Americas region offers a considerable opportunity and I look forward to Laura applying her skills to help us grow awareness of the Aston Martin brand in this region." Related Video: ASTON MARTIN APPOINTS LAURA SCHWAB AS NEW AMERICAS REGIONAL PRESIDENT 2 October 2015, Gaydon: Aston Martin is pleased to announce the appointment of Laura Schwab as President for Aston Martin The Americas, reporting to Global Sales Director Christian Marti, effective 26 October. Laura joins Aston Martin from Jaguar Land Rover where she worked most recently as Marketing Director, leading marketing communications, experiential events, sponsorships, product marketing, customer engagement and corporate social responsibility. Based at the company's regional headquarters in Irvine, California, Laura's role as Regional President embraces sales and service, public relations, brand marketing and communications to both Aston Martin's customers and 46 dealers in the region, spanning the United States, Canada, Mexico and South America.

Aston Martin and Airbus reveal ACH130 AM helicopter collaboration

The Aston Martin DBX is one of the brand's several recent forays into novel territory. In November, the carmaker unveiled a motorcycle co-created with Brough Superior, the AMB 001. A month later, the brand teased a liaison with Airbus Corporate Helicopters with the ACH130 model at its heart. Here we have the result after 12 months of planning, the ACH130 Aston Martin Edition. The exterior lines of the six- or seven-seat chopper most often used for "sightseeing services, charter operators, and emergency medical services" are unchanged. Aston Martin's creative hand came in composing four exterior color combinations and an interior embellished with the carmaker's hallmarks. The pictured ACH130 AM wears livery in Stirling Green that fades into Jet Black underneath, accented with Skyfall Silver cowlings. The remaining three choices use Xenon Grey, Arizona, or Ultramarine Black as their primary colors. Seats profiled to recall Aston Martin road cars can be dressed in hides of colored Oxford Tan, Pure Black, Cormorant, or Ivory. Brogue detailing decorates the strip of Pure Black ultra-suede running down the center of the front seatbacks, stopping at hand-crafted leather satchels affixed to the lower portions. The rest of the interior is trimmed in matching leather and Pure Black ultra-suede, with embossed Aston Martin wings "tastefully positioned throughout the cabin," and a plaque inscribed with the edition number of the particular ACH130 AM. The bird can be ordered as of now, with deliveries to begin this quarter. Aston Martin and Airbus didn't release the price, but a standard ACH130 costs $3.3 million before frills. That makes the ACH130 AM the most wallet-friendly offering among Airbus' carmaker collaborations; the Mercedes-Benz ACH145 costs about $8.5 million, the ACH160 developed with Peugeot's design consultancy requires roughly $18 million. Related Video:

Aston Martin shares plunge to new low following half-year loss

LONDON — Shares in Aston Martin plunged 17% to a post-flotation low on Wednesday after the luxury British carmaker slumped to a half-year loss, the latest automotive firm to be hit by falling demand in Europe. Aston Martin, best known as James Bond's favorite marque, has been undergoing a turnaround plan since Chief Executive Andy Palmer took over in 2014, designed to renew and boost its model line-up and move into new segments. The plan led to an autumn 2018 stock market flotation. But its shares have since fallen by around three quarters from their 19 pounds float price to below 5 pounds, hit most recently by the group's weak performance in Europe, the Middle East and Africa, where half-year demand fell by nearly a fifth. The group posted a pretax loss of 78.8 million pounds in the six months through June from a 20.8 million pound profit in the first half of 2018. Its shares were down 17% at 4.71 pounds by 0748 GMT. "We are disappointed that our projections for wholesales have fallen short or our original targets, impacted by weakness in two of our key markets as well as continued macro-economic uncertainty," Palmer said. Overall wholesale demand grew by 6% in the first six months as the group posted strong increases in the Americas and Asia, but a decline in Britain and the rest of the continent prompted the carmaker to cut its full-year forecast. Aston has also been hit by expansion costs as it builds a new factory in Wales to make its first sport utility vehicle, and a lower average selling price. The company said that if it requires some additional financing it would pursue the funds from sources such as the debt markets. The global car industry has been hit by weakening demand in China and a drop in demand for diesel vehicles in Europe, as well as the cost of electrification. Nissan reported plunging profits last week and said it would undertake its biggest restructuring plan in a decade, axing nearly a tenth of its workforce. But 106-year old Aston also faces the risk of a disorderly Brexit disrupting its wholly British production, as delays at ports due to new bureaucracy could slow down the movement of vehicles and components. "We do not want a no-deal Brexit because of the disruption that causes to issues at the border," said Palmer.