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Here's Aston Martin's DP-100 racer for Gran Turismo in all its virtual glory [w/video]

After a little bit of teasing, Aston Martin is finally unveiling its Design Prototype 100 Vision Gran Turismo Concept at the Goodwood Festival of Speed that makes it into Gran Turismo 6 in July. With the DP-100, the company's designers have gotten a chance to shrug off the shackles of realism and create the first-ever Aston Martin "road car" with the engine mounted behind the driver. Designed and engineered over the course of six months by the Aston Martin Design team, the crew started from a clean sheet of paper and were allowed to design whatever they liked with no concerns about production feasibility. At the front, there's the brand's classic grille shape, but otherwise the concept is completely original. The shape of the DP-100 is beautifully simple, looking like a collection of intersecting arches in profile. Of course, in Gran Turismo 6, gamers are going to want to race the car more than look at it. The DP-100 employs Aston Martin's famous V12 engine coupled with two turbochargers to produce 800 horsepower. Active aerodynamic aids keep it planted during cornering, as well. Aston Martin previously hinted that it might show off a physical version of the concept at this year's Goodwood Festival. Although, we haven't seen it yet, the concept would fit perfectly next to Nissan's own Vision Gran Turismo design at the celebration of all things automotive. Scroll down to watch a video of the DP-100's designers talking about the car and read the official release. ASTON MARTIN UNVEILS VIRTUAL DP-100 RACER FOR GRAN TURISMO®6 Design Prototype 100 joins stable of Vision Gran Turismo racers in popular racing game for PlayStation®3 Designed and engineered over six months by Aston Martin Design team Downloadable for in-game play in July 2014 Aston Martin is unveiling an exceptional new addition to the hugely popular PlayStation®3 exclusive racing game Gran Turismo®6 (GT6™) in the shape of the stunning Design Prototype 100 – DP-100 Vision Gran Turismo. Developed in-house by the Design team at Aston Martin, led by Design Director Marek Reichman, DP-100 Vision Gran Turismo is a new, virtual-only GT racer that will be available for Gran Turismo®6 (GT6™) owners to download in July 2014, following the global launch at Goodwood Festival of Speed. Starting with nothing but the traditional 'blank sheet of paper' the design team and design engineers worked for six months to create the new addition to the Vision Gran Turismo stable of race cars.

Aston Martin rules out going downmarket

When Aston Martin sat alongside Jaguar under the Ford umbrella, the two had to be careful not to step on each other's toes. That kept the top end of Jaguar's sports and GT lineup at bay, and in the years since they parted company, Jaguar has steadily moved up-market with new versions of the XK and now with the new F-Type. But does that mean Aston Martin will in turn start offering cheaper models? "No, not at this stage," Aston's US chief Julian Jenkins told AutoGuide.com. "If there is an opportunity that we can sit comfortably within we will go after it." But for the time being, the V8 Vantage will remain the brand's entry-level model, coming in just under the $100K mark in base Vantage GT trim. Enthusiasts will remember the Cygnet, a version of the Toyota/Scion iQ which Aston reskinned and sold to customers looking for a more compact, economical mode of transportation without skimping on luxury. But that model never made it to North America, and lasted only a few years before being discontinued in 2013. More recently, Aston branched into the four-door market, first with the Rapide and now with the Lagonda Taraf. The Lagonda Taraf is a four-door luxury sedan initially launched in the Persian Gulf, but under consideration for additional markets. The company has been on and off the fence regarding launching a crossover SUV like the Lagonda concept it showcased at the 2009 Geneva auto show to lukewarm reception. If Aston were to proceed with such plans, it would be up against the likes of the upcoming Jaguar F-Pace, Bentley Bentayga and Maserati Levante.

Aston Martin may have filed a trademark for a new logo [UPDATE]

UPDATE: Aston Martin did indeed file a trademark for the logo below, but company CEO Andy Palmer has confirmed it will be used for merchandise and won't replace the classic winged logo on cars. Here's Palmer's tweet: For those who reached out, we have no intention to remove/change the Aston Martin Wings.This logo is for merchandise https://t.co/iWdejAwO00 — Andy Palmer (@AndyatAston) January 23, 2017 "There's a shortage of perfect breasts in this world. It would be a pity to damage yours." Those words were spoken by Cary Elwes in the classic 1987 film The Princess Bride. Or, if you prefer, they were written by William Goldman in his book from 1973 by the same name. Either way, it doesn't matter. The point is, there aren't many things in this world that are perfect, and that have stood the test of time without alteration. The Aston Martin logo is one of those rare things. Apparently, Aston Martin filed a trademark application for a new logo. You can see it below. It's unclear where this design might make an appearance. If it's on pens, watches, or some other non-vehicular form, that's fine. If it's on the bonnet of a new supercar rolling down the line at Aston's plant in Gaydon, well... that's another matter entirely. Please, Aston Martin, your logo is perfect and has stood the test of time. Don't even think about changing it. Related Video: