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Aston Martin underscores its independence with the DB11

Aston Martin's future looked murky under private ownership after it was cast off by Ford in 2007. The British icon had an aging lineup and seemingly little chance to weather the looming economic storm and transform into a modern automaker. Nearly a decade later, Aston has defied doubters and reaffirmed its independence, which was embodied by the 600-horsepower DB11 revealed this week at the Geneva Motor Show. This high-powered sports car is a microcosm of Aston's strategy and capabilities. The 5.2-liter V12 was developed in-house and uses twin turbochargers to outgun the old naturally aspirated 6.0-liter 12-cylinder. The aluminum platform and sleek, contemporary design are all Aston. These are the pillars of its so-called second century plan. "This is not only the most important car that Aston Martin has launched in recent history, but also in its 103-year existence," CEO Andy Palmer said in a statement. "The DB11 rightfully places Aston Martin once again as a leading brand in the luxury automotive market." Aston also knows its limitations under private stewardship, which is why it tapped partner Daimler for the infotainment system. The German giant holds five percent of Aston, which is owned by a Kuwaiti consortium and an Italian equity group. Aston leadership chose the areas that defined the company's future and outsourced the non-essentials. That strategy allowed it to focus on making the DB11 true to the company's heritage. Sure, it faces challenges against stiff competition from high-end sports-car makers, but it's already gaining traction. "[It] will have to prove the company's new platform and powertrain technology while generating solid profits," IHS analyst Tim Urquhart wrote in a research note. "However, the omens for Aston are good, with over 1,000 advanced orders already." Even though Aston has ambitious plans to expand its product portfolio with a crossover and electrified vehicles, the DB11 remains the flagship. In 2007, many would have questioned if this car was even possible. Now the question is: What's next? News & Analysis News: Fiat Chrysler CEO Sergio Marchionne wants to partner with Apple to build its car, according to Bloomberg. Analysis: Sure he does. A lot of carmakers probably do. Sergio isn't shy about partnerships. This is the guy who turned an earnings call into a manifesto on industry consolidation and used a bizarre hugging analogy to illustrate his pursuit of General Motors. In this case, he's right.

Aston Martin and Daimler continue talks on SUV project, CEO required

The Aston Martin Lagonda SUV concept revealed at the 2009 Geneva Motor Show didn't earn the plaudits the company is used to when it reveals new models, and it has lived an uncertain life ever since. Thought to have been scrapped along with the entire revival of the Lagonda brand, then thought to have been resurrected due to Chinese, Middle Eastern and Russian demand, another year passed before we heard more definitive talk about an Aston Martin expansion when AutoCar reported that the Lagonda could be built on one of Mercedes-Benz's AMG SUV platforms.
A report in Automotive News Europe indicates plans have gotten serious, its unnamed sources saying that the English carmaker is talking to Daimler "to extend their cooperation to building an SUV." Neither Daimler, Aston Martin nor Investindustrial, the managing partner among Aston Martin's ownership consortium, would comment. But with Investindustrial having pledged to expand the range, competitors like Bentley, Maserati and Lamborghini getting into the SUV racket and clear demand from current and future customers, it's easy to believe Aston Martin is working hard to put the pieces together.
One further potential bump on the road to an Aston SUV is the company's search for a new CEO. Ulrich Bez relinquished to top spot at the company at the end of 2013, and Aston reportedly will not finalize its model strategy without a new CEO in place.

Gold-plated Aston Martin DB5 model sells for $90k

Classic Aston Martins sell for big bucks at auction. So this news of a DB5 selling for a princely sum hardly comes as a surprise. But the model in question wasn't an actual DB5. It was a scale model. Created to celebrate the 50th anniversary of the legendary James Bond film Goldfinger, this 1:3 scale replica of the DB5 that Sean Connery drove in the movie was plated in 24-karat gold and signed by Sir Ken Adam, who designed the modified movie prop. Created by Propshop at Pinewood Studios, the model comes complete with radio-controlled machine guns, bulletproof shield and rotating license plate – just like the one in the movie. After registering interest from some 19,000 viewers from 129 countries, the model sold online for GBP55,000 ($90k) to one Mr. Robert Tyrrell, an English farmer and Bond fan. Proceeds benefit the National Society for the Prevention of Cruelty to Children. Aston Martin DB5 Model Sells for GBP55,000 in Online Charity Auction 17 September 2014 - Tonight, on the 50th anniversary of the World Premiere of Goldfinger, a unique 24k gold-plated third scale replica of James Bond's iconic Aston Martin DB5 was sold in a special online sale to benefit the NSPCC by Christie's and EON Productions for GBP55,000. It was bought by a farmer from Abingdon in Oxfordshire and was among the highlights of the five lots which made a total of GBP136,800 for the charity. The model was created by Propshop at Pinewood Studios and signed by legendary Bond Production Designer Sir Ken Adam. Bidding closed online this evening during an event in London's West End attended by Bond girl Shirley Eaton. Complete with radio controlled machine guns, bullet proof shield and revolving number plate, interest in the sale came from Bond fans around the world with more than 19,000 visitors from 129 countries to the special www.christies.com/goldfinger site. The buyer, Mr. Robert Tyrrell from Steventon, near Abingdon in Oxfordshire, an arable farmer with a collection of classic cars, said after his winning bid tonight: "I saw it at Goodwood this weekend and said 'I'll be having that!'. I am a Bond man, the first movie I saw was Thunderball and I was more than happy to support this worthy cause." A unique Goldfinger Seamaster 'Aqua Terra' wristwatch created by Omega to celebrate the anniversary of the film surpassed the pre-sale estimate ten times when it sold for GBP70,000.