2009 Aston Martin on 2040-cars

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The AM37 is literally the Aston Martin of boats

While sports car companies such as Porsche and Lamborghini are looking to SUVs to expand their offerings, Aston Martin has taken a page from Mercedes and designed a boat. Specifically, it's a 37-foot powerboat appropriately named the AM37. The boat was developed with help from Mulder Design and Quintessence Yachts, and is available in two different versions, both of which should the aquatic equivalent of Aston Martin performance. The standard AM37 is available with two different pairs of engines from Mercury, either 370-horsepower diesel engines or 450-horsepower gas engines. If that's not enough, Aston also offers the AM37S, which comes with a pair of 520-horsepower gasoline Mercury engines. Like road-going Astons, this boat is absolutely gorgeous. The lines are simple, crisp and clean. It features a beautiful wood deck, and an impressive double-curved, single-piece glass windshield. And if you get tired of the sun, the AM37 features a powered, carbon fiber bimini top. The interior completes the package with a carbon fiber dashboard, lots of leather and polished steering wheel, throttle and joystick. It's also incredibly well-equipped with seating for eight, air conditioning, mood lighting, refrigerator, microwave, coffee maker, a bed that folds out from the table, and even a bathroom. Aston Martin didn't release pricing or availability for the AM37. However, we suspect that if you really want this boat and have the means, pricing doesn't matter, and you're probably willing to wait. Related Video: Image Credit: Aston Martin Auto News Aston Martin Mercury Luxury boat

Aston plans Tesla-fighting 800-hp electric Rapide

Aston Martin is taking direct aim at the top versions of the Tesla Model S with a plan to launch a battery electric Rapide sedan boasting 800 horsepower, all-wheel drive, and a 200-mile range within the next two years. Company CEO Andy Palmer confirmed the vehicle's development to Automotive News during the Pebble Beach Concours d'Elegance. A test mule to engineer the powertrain was already on the road, Palmer asserted. The electric Rapide would join the internal combustion version, rather than replace it, and the BEV would likely remain a niche product with just a few hundred per year carrying a price between $200,000 and $250,000. Palmer indicates the model would prioritize performance. "I think that the fact that you could drive a few laps of a decent race course or race it around the Nordschleife is much more interesting than doing 500 meters in Ludicrous mode," he said to Automotive News, taking a swipe at Tesla's latest upgrade. Palmer has referenced the electric Rapide before. Earlier this year, he said that power would be a major priority for it. Aston Martin has also received help on the project from an undisclosed Silicon Valley partner, but Palmer said the collaborator wasn't Tesla. "If you want to keep making V12 engines, then you've got to do something at the opposite end of the spectrum," Palmer said about the company's strategy to Automotive News. The Rapide is just the first step in the brand's electrification, and the DBX is also under development for the next decade in EV, plug-in hybrid, and internal combustion versions. The crossover concept debuted at the 2015 Geneva Motor Show as an EV.

Kahn tackles Aston Martin with a Vengeance

Though Aston Martin has been known to produce some pretty stunning designs all on its own, it's also no stranger to the efforts of independent coachbuilders. It's had a longstanding relationship with Zagato that has given birth to some of the most stunning automotive collaborations ever to roam the open road, but now it's time for another designer to step up to the plate with the creation previewed here. It's called the Vengeance and it's the latest project from Kahn Design – a British firm perhaps better known for its (often wildly) customized Land Rovers, but with a history of enhancing Astons as well. Adopting a name that fits into traditional Aston nomenclature along nameplates like Vantage, Vanquish and Virage, the Vengeance is being built atop a DB9, but with highly modified coachwork. As you can see from the preview renderings in the slideshow above, the design calls for features a a bulging hood, slotted grille, wide rear fenders, polished steel roof and window frames, and staggered alloys – 20 inches up front, 21 in the back – inspired by roulette wheels with diamond-cut rims and body-colored centers. "The Vengeance underlines Kahn Design's expertise in design and coachbuilding," said Azfal Kahn in the statement below. "With a team of over 25 designers in house we're involved in all aspects of product design from automotive to timepieces, interiors, retail space, clothing and accessories." Only a limited quantity of individually numbered examples will be hand-made in the British Midlands, with pricing and availability yet to be announced but promising what Kahn says will "represent extremely good value for a limited edition coachbuilt car." Kahn Design launches coach built 2 door retro classic coupe named the 'Vengeance' Origins The practice of automotive coachbuilding stretches back to the early 1900s, when discerning customers would employ the services of expert craftsmen to create a custom vehicle body on a pre-manufactured chassis. Following in this tradition, renowned British designer Afzal Kahn has announced the launch of a new coachbuilt car codenamed the Vengeance. Built on a new Aston Martin DB9 chassis, the Vengeance is a wide body two door coupe, with a muscular, aggressive design evoking the silhouette of a sabretooth on the prowl. Design A supercar owner and connoisseur since his late teens, Kahn has always sought to push the boundaries of car design, developing a distinctive, aggressive design language.