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Aston Martin waxes poetic about the good life with The Art of Vanquish

Aston Martin markets itself as offering the classy alternative to hardcore sports cars. Its vehicles are certainly capable, but they are also sold as offering an extra dose of luxury to go along with their power. The company is leaning hard into that image in a new short film called The Art of Vanquish. Over the grumble of the coupe's V12, the announcer reads a poem about the metaphor of life's journey, and it positions the Vanquish as a symbol of progress. The film is interspersed with shots of luxury goods like thickly upholstered leather chairs and products from sound system maker Bang & Olufsen, men's clothier Hackett London and Swiss watchmaker Jaeger Le Coultre. The production team True Motion Pictures created the short and has also done projects for Audi and Sony, among other companies. Of course, the idea that Aston Martins and other luxury goods are a symbol of life's adventure is a little contrived. It's still just a car after all – albeit an absolutely gorgeous one. Still, the film is an opportunity for a closer look at the Vanquish, and its wonderful growl is featured throughout. Scroll down to watch the video and be swathed in its poetic concept of luxury. Aston Martin, 'The Art of Vanquish' from True motion pictures on Vimeo.

Aston may build fewer than 100 Lagonda super saloons

Aston Martin has owned the Lagonda nameplate since the late '40s, but in the roughly 70 years since that acquisition, the use of the name has been kept largely exclusive for four-door models. The two most famous modern Lagondas are the angular, futuristic sedan built in the '70s and '80s and the infamously ugly SUV concept from the 2009 Geneva Motor Show. UK magazine Car claims that the classic name could make its return on a svelte four-door as soon as this summer, which makes sense considering our spy shooters recently caught what looked like a modernized incarnation of the 70s super saloon last month. Interestingly, while Aston Martins are rare birds as-is, Car says that the neo-Lagonda could be even more scarce – its sources suggest that the model could be limited to under 100 units. That's because Aston Martin's Q customization service is reportedly taking up construction duties for the project, and with its small team, that means production is going to be slow, limited and very expensive. Even covered in camo as spied above, there's something special about the new car. The squinting headlights and thin A-pillar echo the '80s model in a modern way and make this four-door look a lot sportier than the Bentley, Maserati and Rolls-Royce models that it will likely compete against. It's rumored to be using composite body panels to keep weight down. The powertrain is said to be an evolution of the Rapide, Aston's sole existing four-door model. The Lagonda would use Aston Martin's 5.9-liter V12 with power tuned to around 600 horsepower, backed by an eight-speed automatic replacing the Rapide's elderly six-speed unit. That would put power just short of an Mercedes-Benz S65 AMG, but the composite panels could lend it a weight advantage. The latest rumor only indicates the Lagonda's unveiling sometime later this summer, with no exact date or location. Still given the relative completeness of the test car, it doesn't look like it could be too far away. We can't wait to see it when the camo comes off.

Aston Martin to keep the faith with V12, manual transmission

Downsized engines and dual-clutch transmissions may be the way the industry is heading, but Aston Martin is more deeply rooted in the past than most. Which could explain – at least in part – why the British automaker is planning on sticking with V12 engines and manual transmissions for the foreseeable future. After speaking with Aston's new chief executive Andy Palmer at the Geneva Motor Show last week, Car and Driver reports that Gaydon is in no rush to get rid of the building blocks that have made it what it is today. And that means continuing to evolve its VH architecture, twelve-cylinder engine and six-speed manual gearbox. The company is working to develop a new platform and is collaborating on a new twin-turbo V8 with Mercedes-AMG. But those are still several years out, and Aston doesn't plan to wait that long before rolling out new models. Before the new AMG-powered Vantage is ready, C/D reports that Aston will introduce the replacement for the DB9 that will still be based on the VH platform and pack an evolution of the company's ubiquitous and long-serving 6.0-liter V12. "That platform was definitely far ahead of its time," Palmer told C/D. "It should have been described as a modular architecture, like [VW's] MQB or one of the other systems big manufacturers have adopted. We're always making excuses about it being an old platform, but if you were to compare the original VH platform to today's there's an enormous transformation. And it's a great way to build cars in the volumes that we do." The platform and the engine aren't the only old-school technologies Palmer is intent to keep. While Ferrari and Lamborghini do away with the manual altogether, and even Porsche goes PDK-only on the 911 GT3 and GT3 RS, Aston isn't giving up its clutch pedal any time soon. "I would love to be the last car manufacturer providing stick shifts in the U.S.," said Palmer. "That's my hope, we will keep the faith." Of course part of that could come down to Aston not having a dual-clutch transmission to offer, while its antiquated sequential gearbox lags behind the times. But it will likely gain access to Mercedes transmissions along with the engine deal.