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Aston Martin confirms new platform under development

It's been thirteen years since Aston Martin introduced the original V12 Vanquish. The model was effectively been replaced twice over by the time it reached its Bar Mitzvah, but its underlying platform is still around. And not just around, either: it underpins everything Aston makes and has made ever since it came on the scene, save for the Cygnet and the One-77 supercar. That includes the V8 and V12 Vantage, the short-lived Virage, the new Vanquish, the DB9, DBS, V12 Zagato and even the four-door Rapide. But while it may seem like forever that Aston's been using the VH platform, it won't be around forever more. In announcing its positive financial results for 2013, Aston Martin CFO Hanno Kirner confirmed: "We are engineering a completely new architecture and technologies to ensure that our next generation of sports cars is at the forefront of design, performance and technology." The new platform is expected to underpin the next generation of Astons Martin, and will be powered by a new V8 engine being developed by Mercedes-AMG, similar to the arrangement that sees V12s furnished to Pagani for the Huayra. Whether an AMG-developed V12 is also in the cards for Aston Martin remains to be seen – the company ran on V8 power alone from the mid 70s (when its six-cylinder engine was retired) until the Ford-developed DB7 brought six- and then twelve-cylinder power. That aging but glorious 6.0-liter engine, by the way, still powers the vast majority of the company's lineup. The platform and associated technologies are being funded by the influx of capital from shareholders Investindustrial, Primewagon and Adeem Investment and by a 13-percent increase in revenue due to the launch of the new Vanquish Volante and V12 Vantage S, as well as the company's expansion into new markets like Mexico and Thailand. It wasn't long ago that upon spending a week with the company's Vanquish coupe that we fell just short of love, wondering aloud how long Aston could weather its uncertain financial picture while still relying heavily on elderly technology and drivetrains cradled in elderly platforms. We now appear to have our answer, and we like what we're hearing. Aston Martin Holdings (UK) Limited Full Year Results 2013 28 April 2014, Gaydon: Aston Martin Holdings (UK) Limited is today announcing full year results for the 12 months ended 31 December 2013.

Aston celebrates Spectre with DB9 GT Bond edition

Sorry friends, but as of right now, you can't buy the Aston Martin DB10 that James Bond will be driving in the upcoming film Spectre. That's a bummer, as 007's preferred GT is offering a fresh update on Aston's traditional looks. What you can do, though, is snag the new DB9 GT Bond Edition. According to Aston Martin, this is the most powerful DB9 the company has ever built, with the 6.0-liter V12 pumping out 540 horsepower and 457 pound-feet of torque. Sixty miles per hour arrives in just 4.5 seconds, while the 007 DB9 will run all the way up to 183 mph. Those are some impressive figures – the top speed and torque output mirror the range-topping Vanquish – but you might still be wondering why not choose the king of the Aston range over this, which still gets to 60 mph 0.3 seconds faster, has an extra 25 horsepower at its disposal, and is arguably the better-looking vehicle. Well, the Bond Edition DB9 comes with a number of unique items. Outside, there's a set of handsome, 10-spoke, gloss-black, 20-inch alloys, a carbon-fiber splitter and diffuser, gray brake calipers, and bright finishes on the hood vents, grille, and side gills. If the little bits aren't enough for you, the entire car is finished in 007-spec Spectre Silver paint. Naturally, "007" badges are included. In the cabin, new sill plates and embroidered headrests call out this DB9's inspiration, while an Alcantara-wrapped steering wheel makes the actual act of driving just a bit more pleasant. Sadly, machine guns and ejector seats are not part of the upgrades. Unlike so many special editions, though, there's even more to the Bond Edition DB9 than special trim bits. All 150 DB9s will come with a 21-inch Globe-Trotter wheeled suitcase, while horology geeks will likely gravitate towards the included time piece. Provided by Omega, 007's preferred watchmaker since 1995's Goldeneye, the Seamaster Aqua Terra comes with a unique, Aston Martin-branded strap. The suitcase costs around $2,000 while the watch generally goes for around $3,500 to $4,000. Their inclusion in this limited-edition DB9 might soften the blow of the price, which starts at $237,007. Still, if you're a fan of Britain's most famous secret agent and are in the market for a handsome GT, you could do far worse than this unique Aston Martin. Read on for the official press release.

Aston Martin wants to be the Hermes of the car world

Aston Martin doesn't want its wealthy potential customers to perceive the brand as just another sports car maker. The company wants to transform those perceptions so that buyers see its products as luxury goods on par with high-end accessories. If this change can successfully bring in more cash, the business could consider an initial public offering in the coming years. "We seek to position ourselves as the automotive equivalent of Hermes, not as the counterpart of Ferrari." CEO Andy Palmer explained the change to Bloomberg, referencing the boutique French brand. The desire to change buyer impressions comes as Aston Martin pivots away from a focus predominantly on sports cars and more towards high-performance luxury vehicles. For example, the company already has sedans in the lineup like the Rapide and Lagonda Taraf. The future range will also reportedly include an electric Rapide and another Lagonda. The production version of the DBX crossover (concept above) will add one more segment around 2019. However, Aston Martin won't completely abandon coupes because the DB11 will arrive in 2016, and a new Vanquish and Vantage will eventually follow. For Aston Martin to have a future, Palmer believes the company needs to look in new directions, especially with models like the DBX. According to Bloomberg, execs there hope that appealing to more customers could help the business see a net profit in the next three years, which hasn't happened since 2010. To save even more money going forward, the business recently cut 15 percent of its workforce mostly from white collar employees. Featured Gallery Aston Martin DBX: Monterey 2015 View 16 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Aston Martin Crossover Luxury Performance Sedan aston martin rapide aston martin lagonda aston martin dbx