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Aston Martin eyes US market for growth

Aston Martin chief executive Andy Palmer is sitting in a rustic Tuscan villa on a sweltering summer night, but his mind is thousands of miles away. He's ruminating on the United States, a lucrative market that could secure Aston's future as an automaker that has proved elusive for decades. The reason? Aston has an identity crisis. Sure, Americans know what Aston Martin is. Mostly. Palmer compares it to the British game of cricket. Many Americans have heard of it. They might even have a vague notion of what it is, but that's about as far as things go. It's the same with Aston. Candidly, Palmer places the blame squarely on his company, admitting Aston executives have been complacent about America. "We've got some work to do in the United States. I think we have assumed that you guys get it because you speak our language," he told a group of mostly US journalists at the launch of the 2017 DB11. That ends now, Palmer said, and Aston's plan to fix the problem will come into sharper focus with the launch of the DBX crossover for 2019. The utility vehicle was designed for an American buyer because the US market is SUV heavy. The target consumer? Someone named Charlotte, a 42-year-old from Southern California. Palmer describes her as someone who wants an elevated ride height and functionality. "She's looking for that safe, secure feeling," Palmer said. The company is adding 750 people and building a factory in Wales to produce the DBX. The site will be able to make 7,000 units annually, which dovetails with Aston's goal of making 7,000 sports cars per year. It's an ambitious plan for a company that made 3,615 cars in 2015 and posted an operating loss. This potential growth is still a few years off, meaning the brand's new DB11 must be a success. Early signs are trending well, and Aston had taken 2,000 orders by the end of June. After that, the company will redesign the Vanquish and Vantage and add the usual open-top variants. Aston's investors have already funded the sports cars and the DBX, and product development spending rose 40 percent in 2015. Aston's ownership group includes a Kuwaiti consortium, Italian backers, and a minority stake held by Daimler, which provides technology like infotainment and V8 engines. In total, Aston plans seven new vehicles in six years.

Of course the Aston Martin AM37 speedboat is fast and beautiful

We told you last week about the new Porsche-designed 115-foot yacht. On a slightly smaller scale in terms of LOA — but on at least the same scale of opulence — is the Aston Martin AM37 speedboat that debuted this week at the Monaco Boat Show. The 37-footer (hence the name) has been in R&D for two years. Designed by Aston Chief Creative Officer Marek Reichman working with with naval architect Mulder Design and Dutch shipbuilder Quitessence Yachts, it promises bespoke design with state-of-the-art marine technology. It's designed to carry six passengers and two crew members, and each interior is custom outfitted. Reichman used the same "golden ratio" employed in all kinds of art and architecture — and in the design of Aston Martin cars. A single piece of curved glass wraps around the cockpit, and the decks are natural teak. The boat on display in Monaco was outfitted with cream-colored leather. The electrically controlled cockpit cover can be deployed from the lucky owner's Apple Watch. Forbes magazine has more photos of that particular boat, and reports that Aston plans to build just 10 of these per year. The AM37 costs $1.6 million. So maybe you can get one to serve as a tender to your $16.7 million Porsche yacht. Related Video:

Check out Aston Martin's zero-emissions AMR-SB race car

In the above video, Aston Martin reveals its AMR-SB race car. According to the chassis designer, it came at a time that was fairly busy, especially following the company's Le Mans class victory. But they saw it through, and the result is an amazingly light, zero-emissions race car. Aston was able to do this by powering it with the constantly present resource of gravity. Yes, it's a soapbox derby car. We appreciate car companies that have a sense of humor, and that's clearly what Aston demonstrates with this professional intro video for its soapbox racer. The company built it for the Red Bull Soapbox race in England, and it looks just like one of Aston Martin's Vantage GTE Le Mans racers, down to the wing on the back. That wing didn't seem to be attached quite as well as those on the real cars, since it disappears after one of the jumps. The car gets going more quickly than you might expect, too, as the video shows it hitting over 30 mph at a certain point. Check out the fun in the video above. You can also see the whole ride down from the driver's view in the video below. Related Video: